Google Web Stories.  The post is dead, long live the post!  “SEOCOM

Google Web Stories. The post is dead, long live the post! “SEOCOM


When it comes to coming up with content strategies for your website, the first thing that probably comes to your mind is, “ok, let’s blog! “.

It was very good in 2009, in 2010, 2011… But it is no longer enough. Google’s moves in recent years, such as the push to AMP to improve charging speed, and the intentions that we can already see in the medium term (Hello ?? Essential elements of the web Update just around the corner !!) indicate what they want content that loads quickly, resolves search intents quickly, and improves engagement.

In the case of content, or rather a content strategy, Web Stories are win-win from the point of view of performance as well as quality and engagement.

The amount of official information released since 2020 and the depth of guides released indicate that those who bet on this type of content will be rewarded in search results.

Let’s get rid of the typical definitions first and all that blah blah blah and then I’ll do full proselytizing so you can install and test Google Web Stories in your project’s boring wordpress.

What will I find in this article?

What are Google Web Stories.

Google Web Stories are a type of content designed to be consumed from the mobile in which video, image, and text are combined to tell a story quickly, directly, and visually.

Examples from Google Web Stories.

Chasing them is difficult, for now, although Google indicates them in various ways, they are diluted and confused with AMP results. Here are a few :

11 designers of the future on Bustle.com -> https://www.bustle.com/style/new-fashion-designers-to-watch/amp

5 destinations to see nature with your children from Lonelyplanet.com ->
https://www.lonelyplanet.com/stories/5-destinations-to-see-wildlife-with-your-kids-4/

The most watched video game streamers on Theloadout.com -> https://www.theloadout.com/web-stories/biggest-streamers.html

Where do Google web stories appear?

For the moment, Some implementations, mostly related to Discover, are only available in the US, India, and Brazil. Especially in the case of Discover and the Web Stories carousel. An element which, when I arrive in Spain, I am sure that it will be exploited by media such as La Vanguardia, Marca, etc …

They look like this:

Google Web Stories on the Google Discover Carousel

In India, it already looks like this:

Google and Google Discover web stories
Google and Google Discover web stories

Ultra-hyper-mega-clickable, right?

But it is that they cannot only appear there. With different tests that we did in the search results, we found results similar to these:

Search result with Google Web Stories.
Search result with Google Web Stories.

As you can see, Lonelyplanet threw themselves totally into the pool with this type of content, and the results include a longer than normal image, a new symbol with more visibility and the already well-known AMP lightning symbol. .

They can also be found in Google Images, although mostly in English searches. Here is another example:

Google Web Stories in Google Images
Google Web Stories in Google Images

How to create Google web stories in WordPress.

If you want to start applying them to your WordPress, in this link to the official page from Google, you have a lot of resources.

As everything applies more through plug-ins, the technical implementation is however very simple:

Remember that it is an AMP technology and first you need to have a potable AMP facility on your website. There’s no point in investing resources in Google Web Stories if your AMP pages are having issues building or not following official guidelines.

Statistics on Google Web Stories to give you long teeth.

How can we justify to our superiors, bosses and clients that Web Stories are worth betting?

Easy, we need data.

in this Semrush Study written by Olga Andrienko, a lot of crispy facts emerge:

-The average position of Web Stories it is located between 5º and 6º.

The same Google web story can appear in up to 5 search results items different.

-The most prominent use of this type of content occurs in:

  • Travel sector.
  • Recipes.
  • Fashion.
  • Video games.

The icon that highlights stories in Google Images has an animation. Yes, you read that right.

From Google, in official documents, it commits to using these Google Web Stories for bloggers, content creators and influencers, small businesses and even large companies or brands.

As you can see, this is a large format that different types of businesses or organizations can fit into.

Google Web Stories can be a brutal opportunity to create a more visually appealing website.

This is an essential point. Leaving aside the issues of pure SEO, Google Web Vitals is a great opportunity to give your website layout and vibe a boost.

The sites and media that we all know have already opted for this:

An example … This site I show you below that hardly anyone visits.

web and Marca.com stories
Web Stories and Marca.com

Yes, what do these little circles with faces look like? Exactly, the same visual aspect as Instagram stories.

One document that you should 100% review if you are considering implementing Google Web Stories is the official playbook that Google has posted with design examples on how you can integrate Google Web Stories into your WordPress.

Five types of implementations in web design stand out for their very good appearance:

Google Web Stories website design
Google Web Stories Website Design
Fountain: https://services.google.com/fh/files/events/web_stories_playbook.pdf

Recommendations when creating Google Web Stories.

Inside the abundant official documents On Google Web Stories, it is repeatedly pointed out that special attention is paid to the following:

  • Focus on telling an interesting story.
  • Use a powerful, high-quality, high-resolution initial image and an attractive title. As in SEO “of a lifetime”, here the titles are extremely relevant.
  • Use mobile-friendly images and videos.
  • Keep the title text below 10 words per page. Minimum font size of 24, always playing with contrast.
  • Texts of less than 200 words per page. In this aspect, it is essential to clarify and not to fill the screen with text. Provide them to the reader when needed and furthermore it is essential that the reader knows where the additional content is accessible.
  • Videos under 15 seconds.
  • Add subtitles to videos of most interest, create inclusive formats.
  • Promote storytelling, create content that you want to click to advance in the plot of the story.
  • Pay attention to the transitions between pages.

Benefits of Google Web Stories.

Summarizing this article a bit, we can, by way of conclusion, list the benefits of using this type of content in your WordPress.
Regarding web design:

– Easy implementation in WordPress.

– Flexible implementation. We can use different types of Layouts.

– Highly clickable.

– It can be shared very easily.

– Completely designed for mobile.

– Very visual, little text.

– Easily customizable “entry points” to match brand colors.

– Immersive design. We only see the content on the screen, there are very few points of distraction.

Regarding positioning:

– Very useful for grouping content.

– Allows you to include keywords and links.

– Own URL, works like any other “post”.

– Very easy to use. With a simple touch, they can browse web stories and navigate between content in a very visual way.

– Extremely fast. By having AMP technology behind us, we are forgetting the penalties in the whole Core Web Vitals problem.



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