A step-by-step guide on how to get started with Google Tag Manager.
If you are working with Google Analytics, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools, Google Tag Manager is a must. It lets you manage tracking codes much faster and easier.
UPDATED 2021 version of this tutorial is here https://www.youtube.com/watch?v=1dwk_erXAko
If you are not sure how or where to get started, this Google Tag Manager tutorial is exactly what you need. In this 1-hour video, I’ll show you how to:
– Create your first container
– Create your first tags in GTM (we’ll install Google Analytics)
– How to make sure that your setup works properly
– And how to publish those changes (so that Google Analytics would start measuring your website traffic).
=== TIMESTAMPS ===
00:00 – Intro
00:55 – What is Google Tag Manager?
06:54 – Account structure + Create your first container
15:46 – How to Install Google Tag Manager
19:56 – Temporarily inject GTM container
23:50 – Tags, Triggers, and Variables
29:17 – Tags. Creating your first tag
38:21 – Implementing custom scripts
41:04 – Triggers + Event Tracking with GTM
58:33 – Variables
01:10:59 – Preview and Debug mode
01:18:08 – Publish tags
01:20:56 – Final words
=== LINKS ===
✭ Free E-book: Google Tag Manager for Beginners
✭ Data Layer Inspector – Chrome Extension
✭ Course: Google Tag Manager Masterclass for Beginners 2.0 https://www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/
✭ What to do if GTM preview and debug mode is not working?
✭ Google Tag Assistant – Chrome Extension
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