Google Analytics Tutorial 2021 // Step-By-Step Google Analytics 4 & Universal Analytics Walk-Through

Google Analytics Tutorial 2021 // Step-By-Step Google Analytics 4 & Universal Analytics Walk-Through

Learn how to get started with Google Analytics in this tutorial (covering Google Analytics 4 and Universal Analytics). You will learn how to start using your reports and about important configuration options. This is a fast-paced tutorial, so hit pause when you need to take a break, and rewatch any sections you like (see links below).

YOUR EXTRA RESOURCES:
○ GA4 demo account – https://youtu.be/XWY7fTTig5Y
○ Link GA4 to Google Ads – https://youtu.be/-bYPgBn3XjU
○ Link Universal Analytics to Google Ads – https://youtu.be/jK8jYaMP-QY
○ Link Universal Analytics to Google Search Console – https://youtu.be/xlZnnHEjV48
○ Link GA4 to Google Search Console – https://youtu.be/s95US0HeRJ4
○ Events in GA4 – https://www.lovesdata.com/blog/google-analytics-4-events
○ Google Tag Manager tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV
○ Cross-domain tracking with GA4 – https://youtu.be/11aNvvj2r_E
○ Ecommerce tracking with GA4 – https://youtu.be/2mNZQV7wFFo
○ GA4 conversion tracking – https://youtu.be/OD6kj7awY9s
○ Get started with GA4 – https://youtu.be/iJyGEuiIjOk

JUMP TO A TOPIC IN THIS VIDEO:

Introduction:

1:10 Create a Google Analytics account
2:20 Create a property
2:40 Brief overview of GA4 vs. Universal Analytics
4:23 Creating a GA4 and Universal Analytics property
5:49 Brief overview of the admin area

Universal Analytics:

8:38 Home report
12:12 Real-time reports
13:40 Audience reports
15:39 Using the date range selector
18:43 Acquisition reports
23:49 Behavior reports
26:01 Conversions reports

Google Analytics 4:

27:26 Home report
29:08 Real-time report
31:33 Acquisition reports
33:15 Engagement reports
33:56 Monetization reports
35:05 Demographics reports
35:45 Technology reports
36:14 Events
37:29 Analysis Hub reports
41:10 Audiences
42:27 DebugView report

Google Analytics 4 Configuration:

43:34 Configuration options in GA4
44:27 Enhanced Measurement in GA4
45:33 Modifying events
45:59 Create events
47:23 Adding GA4 tag in Google Tag Manager

Universal Analytics Configuration:

49:26 Configuration options in Universal Analytics
50:27 View settings
51:07 Goals
52:24 Property settings
52:59 Adding Universal Analytics tag in Google Tag Manager
54:20 Linking Search Console

#GoogleAnalytics #GoogleAnalyticsTutorial #GoogleAnalytics4 #UniversalAnalytics

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