Google AdWords Tutorial 2020: How to Run Google Ads

Google AdWords Tutorial 2020: How to Run Google Ads

This video will show you, step by step, how to run ads on Google in 2020 – and don’t worry, it will be explained so simply that anyone with an Internet connection can do it.

Google Ads (formerly Google AdWords) is a marketplace where businesses pay to have their product listing, service offerings, video content, or mobile applications rank at the top of a search results page based on keywords.
Why advertise on Google? While, according to a study, the average return on investment of Google Ads is 200%. In other words, business owners earn 2 dollars for every dollar they spend on Google Ads.

Let’s face it. Google Ads can feel intimidating, so in this video I’ll walk you through the basics and define complex-sounding buzzwords that often scare away would-be-digital marketers, such as SEM, PPC, CPC, conversion rates and optimization.

After that, I’ll show you how to create your first Google Channel account. Then I’ll show you how to create your first Google Shopping Ad, and Google Search Ad with ease.

This tutorial will show you the 6 steps to creating your first Google Ad:
00:00 Google Ads for beginners
01:23 Google Ads Benefits
01:53 Google Ads Basics
04:30 How To Set Up Your Google Ads Account
05:30 How To Set Up a Google Shopping Ad Campaign
11:52 Keyword Research
14:21 How To Set Up Google Search Campaigns

— FREE WEBINAR —
Want to learn even more? In this Marketing 101 webinar you’ll learn what big ecommerce brands do to drive sales and grow their businesses all through simple and actionable strategies you can implement today into your business.
► Sign up for free here: https://bit.ly/36oXLj9

— FREE COURSE —
In this course you’ll learn the step-by-step process to launch three different Google Ads campaigns: Search Ads. Display Ads, and Shopping Ads. By the end of this course you will be confident investing in Google Ads to grow your business. You’ll also discover how you can receive $100 in free Google Ads credits in this course.
► Google Ads for Ecommerce: https://bit.ly/31fCNQT

— RESOURCES —
► The Google Ads Playbook: 13 Campaign Types And What to Expect From Them: https://bit.ly/2FMrOqf
► Google Ads for Ecommerce:
https://bit.ly/31ib2Yr
► Google Ads conversion tracking:
https://bit.ly/2YpAEk2

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