Facebook is testing the display of public comments on Facebook stories

Facebook is testing the display of public comments on Facebook stories


What is this? A comment appearing on a Facebook Story?

As you can see in this example, posted by @ohitsmerenz

(and shared by Matt Navarre), Facebook appears to be testing a new option that would display the responses from the stories on the story frame itself, adding a whole new way to interact with the content of the stories.

You can see, at the bottom of the first screenshot, that the new format splits your response options in half, with either a public “Comment” to leave a remark that would be displayed on the frame, or a “Message” prompt. for private answers. In the current story layout, there is only one “Send Message” field that takes up this entire area next to the reactions. You can also see, in the second screenshot, the note that “Comments on this story are visible to the public.”

This could have a range of potential implications. On the one hand, public comments could, if deployed, take up an additional portion of the screen, which could play a role in your framing to ensure that you don’t end up putting in a text or element. key visual behind the displayed answer. .

At the same time, it could also spark new ways of interacting with stories. Showing you how others responded, right on the screen, could trigger even more reactions, prompting others to share their own thoughts and responses in stages.

This could make it a new option for engagement, which could help strengthen community bonds. It depends, to some extent, on how exactly the comments are displayed – like the number of comments, if there are multiple comments, displayed on the screen, etc. But that could be a new consideration for your Stories process. So, again, he ends up getting a larger version.

Right now, the feature is not widely available, so it appears to be a limited test. We have asked Facebook for further comments on the option and the scope of the test group, and will update this post with their response if / when we hear it.

But that could be a new consideration, especially if the same functionality is extended to Instagram stories as well.

We will keep you posted on any progress.





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