Facebook Highlights Black-Owned Businesses for Juneteenth, Provides Tools to Raise Awareness

Facebook Highlights Black-Owned Businesses for Juneteenth, Provides Tools to Raise Awareness


Facebook is looking to showcase black-owned businesses as part of its broader initiatives for Juneteenth, with new showcase collections in Facebook and Instagram stores, as well as dedicated video programming, hosted by the host of ” Queer Eye ”Kamaro Brown.

As explained by Facebook:

“The coronavirus pandemic has hit every small business, but black-owned small businesses have been disproportionately affected by higher closure rates and declining sales. To help buyers discover and support businesses Black-owned businesses on our platforms, Facebook Shop and Instagram Shop will post collections that feature products from Black-owned businesses, under the theme of #AcheterBlack. “

As you can see here, the thematic collections will showcase products from a range of black-owned businesses, as well as collections curated by various influencers.

Kamaro Brown, meanwhile, also welcomes a new video series on Facebook Elevate

, in which he will further introduce black-owned small businesses and provide advice on how others can get involved in the initiative.

Facebook also released a new set of visual models to help brands show their support, including a range of Post Frames and Stories.

Facebook initiative #BuyBlack

As noted, the program is part of Facebook’s larger initiatives for Juneteenth, along with The Social Network as well. partnership with Tina Knowles-Lawson to share more information on the history of the event.

Given the impacts of the pandemic and the rise of the #BlackLivesMatter movement, this Juneteenth takes on a higher level of meaning and importance, and it’s important for Facebook, and all businesses in the public eye, to show their support. where they can.

Facebook’s new tools and templates can help with this, while video content and news can help better understand the meaning and importance of the event.

You can find out more about the various initiatives of Facebook Juneteenth here.





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