The Facebook team will be participating in a series of events, providing insight into how brands are best using the platform’s advertising tools and processes.
And for marketers, that could provide valuable insight – here are the key sessions that Facebook staff will attend:
- Why creativity matters – Join Alvin Bowles, VP of Business Engineering and Partner Solutions, in conversation with Kirk McDonald, CEO of GroupM NA, to find out how Facebook and its partners are innovating in the creative space.
- The big jump – Mark d’Arcy, Vice President of Global Business Marketing and Chief Creative Officer, shares his take on three key changes – catalyzed over the past year – that are empowering people and that will shape the future of business and marketing.
- The future of the designer economy – Rejoin Fiji Simo, Responsible for the Facebook application and Axes Media Reporter, Sara Fischer, for a conversation about how businesses and creators are venturing into new revenue streams, reaching new audiences with tools that push the boundaries of creation, and the actions Facebook Inc. to become the primary destination for emerging and established designers. Then, listen directly to one of the best creators in the industry – actress, screenwriter and comedian, Daphnic Springs.
It’s unclear if Facebook will announce any new initiatives at the event, but the latest session in particular, featuring Fiji Simo, could reveal new information on creator monetization tools and growth plans.
In addition to this, Facebook also sponsors’The right track”, A series of events during the summit that aim to“ celebrate the companies, brands and designers who are changing the world for good ”.
Facebook will also feature awards in two categories: ‘Glass: The Lion of Change ‘ and the ‘Lions’ Sustainable Development Goals.
“Glass is a dedicated Lion who celebrates culture-changing creativity and a place to recommend world-changing ideas that tackle gender inequality or prejudice. The Lions of the Sustainable Development Goals celebrate creative problem solving, solutions or initiatives that harness creativity and seek to impact the world. “
Finally, Facebook will also make available 500 members of its Climbing program with free Cannes LIONS Live virtual access passes as part of the initiative. The Rise program, which Facebook first launched in Brazil last year, before extend it further in march, intended to help agency staff improve and develop their skills to meet key demand and provide support in light of the pandemic.
The Cannes LIONS event is always full of valuable information and insider notes, and even if it costs around US $ 300 per virtual ticket, it might be worth it for those looking to better understand emerging trends and how they should plan for the next evolution in marketing and advertising.
As stated, Facebook will also share content for free on its Cannes LIONS event page.