The announcement of the new features came from Facebook CEO himself, Mark Zuckerberg, during a Live Audio, and spread through an article in the writing and in a blog post on Facebook for business with all the details relating to it.
The way people shop has changed over the past few decades – from visiting malls to shopping online and now to trying on sunglasses virtually from your couch.
Shopping has been part of Facebook’s DNA for years, with del mondo brand retail that use personalized advertising to reach customers. Last year, when COVID-19 shut down local economic activities, Facebook accelerated the Store launch to help businesses sell online.
A trend, that of social commerce, on which Mark Zuckerberg’s company relies because it firmly believes that it is not a temporary phenomenon: one in three consumers, in the world, say they want to spend less time in the store even after the end of pandemic, and nearly three-quarters say they are inspired by Facebook, Instagram, Messenger or WhatsApp.
Facebook is therefore prepared to continue investing in Shops, giving up asking companies for commissions until June 2022.
Shops available for more people
According to data released by the Palo Alto company, stores can now count on more than 300 million monthly visitors and more than 1.2 million stores active monthly, but the objective is to make it easier for Internet users to discover the products and to make purchases on social networks, through two steps already planned:
- allow companies from selected countries to show their store on WhatsApp
- from the United States, allows you to bring Shops’ products to the Marketplace, helping businesses reach over 1 billion people around the world who visit Marketplace every month.
Particular attention will also be paid to the satisfaction of people who buy online: there will indeed be a setting up of product reviews in Stores on Instagram and the posting of photos and videos of the community. The idea is to help people make more informed decisions about what to buy and allow businesses to receive feedback on their work.
Personalize your shopping journey with ads
Advertising solutions for stores will also be personalized, to provide unique advertising experiences based on people’s buying preferences.
For example, Facebook is testing the ability for businesses to target consumers where they are most likely, based on their purchasing behavior, to purchase something, such as a selection of products that might interest them in a store or on a company’s website.
The choice will be made possible by tools already available to businesses that help them find the right audience, such as Personalized Audience and tagged product ads, which allow businesses to direct people to their store directly from within. ‘advertising. Overall, this set of personalized advertising solutions in Shops can help businesses move customers from the discovery phase to the buying phase.
New technologies to strengthen the future of shopping
We invest in immersive technologies such as augmented reality andartificial intelligence, which will be the foundation of how we shop online in the future. With the new visual discovery tools on Instagram, we’re helping consumers find new products, and with augmented reality experiences, we’re helping people visualize items before they buy them.
Your Instagram, shopping begins with visual discovery. Every day, people scroll through the app, pausing when they see content that inspires them, a moment that becomes the starting point of the buying journey.
This year, social media will start testing new visual research powered by artificial intelligence. Visual search helps people find similar products just by touching the image of a dress they like. In the future, it will be possible to simply take a photo to launch a visual search.
Although stores are reopening in many countries, two-thirds of people who shop online say they would like to try products “virtually” from the comfort of their own homes.
To help consumers better assess a product’s fit before purchase, Facebook home apps are making it easier for brands to create trial experiences with augmented reality in-store with new integrations. API with Modiface and Perfect Corp. and they also introduce new tools to help brands include augmented reality product catalogs in their listings to automatically show relevant products to people based on their interests.