On the occasion of the 10 years of creation of one of the social networks with the largest number of active accounts in the world, Instagram; in this article we will explain some most relevant aspects of one of its most popular tools, the stories. Knowing them will be very useful to you to improve your marketing and communication strategy in this social network. I invite you to continue reading.
10 years of Instagram. The most relevant milestones.
First of all, I want to take a tour of these 10 years, and see how it has evolved. Yeah, 10 years old, and it looks like yesterday. Time flies very quickly, and even more so in the world of social networks.
2010. the July 16 Instagram was created. It was Kevin Systrom, co-founder of Instagram with Mike Krieger, who posted the first person to upload a photo.
But it is only October 6 from the same year it was available for Androi and Windows.
2011. He already has a million accounts.
2012. Facebook decides to buy it for $ 1 billion.
2013. Until July of this year, it was only possible to post images. It is from this date that it is possible to publish videos. Of course, no more than 59 seconds. And at the end of this year, direct messages between users appear.
2014. It is already starting to be one of the fastest growing social networks. The year ends with 300 million active users.
2015. the Boomerang. A feature which at the beginning could have its grace, but which is today little used. It was the novelty.
2016. A year of many changes. Changes in the order of viewing of posts, change in logo design, appearance of stories and possibility of live broadcast.
2017. In March, when the stories go a little deeper and it is possible to locate them, add hashtags and create augmented reality effects using filters.
2018. Instagram offers the ability to upload longer videos with IGTV and include music in stories. It was even said that with this new feature, he intended to compete with YouTube.
2019. I arrive Shopping on Instagram. Tool that I have already explained in this blog.
2020. And this year, the most important novelty was the coils. A format that gives users the ability to create and experience short videos up to 15 seconds long. Something very similar to Tik Tok.
It also removed the ability to see the number of interactions on third-party posts.
2021 … ? What new products will you present next year? No idea, but it surely won’t take long to get the ability to repost a post without using any third-party apps. And if you let me ask, add the ability to schedule the stories soon. It will be appreciated.
What are Instagram stories?
Instagram stories are posts in image or video format. In them it is possible to add different elements of interaction, for example, surveys, open questions or questionnaires; or others such as animated gifs, texts, mentions to other accounts, links to Instagram Shopping products, filters …
Its main characteristics are its duration: 24 hours. Although today it is possible to register them as “featured”. This way they will always be visible in the profile.
the the interactions Users, unlike messages, are notified to the account via a private message.
What are stories for?
Humanize the brand or company. The content published in the stories should be spontaneous, transparent and human. In other words, don’t limit yourself to showing products. Show how it is produced, introduce your team, record videos showing little anecdotes or daily situations, share the impressions of your customers … Give visibility to the safeguard of your business!
Drive traffic to the website. From Instagram, it is very difficult to drive traffic to a webpage. As you know, in the item descriptions you cannot add a link.
In the stories yes, but only if you add more than 10,000 subscribers. If you have not yet reached this figure, I invite you to read the article “How to gain followers on Instagram”. It will be very helpful to you.
Know the opinion of the followers. With the options of creating surveys, open questions, or private messages, we can find out what our followers think about a topic related to our business, products or services.
For example, we can show two different clothes and ask our community through a survey which one they like the most.
Improve engagement with your posts. In the article “Instagram algorithm: how to achieve greater reach in posts“Generating interactions in the shortest possible time is essential to achieve greater reach. And in this sense, the different options offered by stories allow us to promote interactions, and therefore engagement.
Narration. Storytelling is the art of telling stories. And through stories, it is possible to build a creative story around our company or our brand that catches the attention of our followers.
Stream live events. With this Stories feature, you can live stream the events you do in your business or do broadcasts where you present a product, service or customer testimonial.
How do I use it for a corporate or brand account?
- Define your goals.
In other words, it answers the question: what do you want to achieve through stories?
- Content of the agenda.
As you do for feed posts, mark an editorial calendar of posts by indicating in each post what the interaction will be (survey, mentions, direct message, question …).
Regarding the number of stories to publish per day. It is true that the frequency must be higher than the posts, but it should not be saturated either. Too much can “tire” your followers and cause them to stop following you.
- Creative design.
Create images or videos. Remember, they have to be spontaneous, so they don’t have to be perfect. We will leave him the perfect picture or video food.
If you need to add an animated element later, try to save enough space in the image.
Stories cannot be scheduled on Instagram.
What I do is create an extension on my mobile so as not to forget them and name them with the current date to publish to quickly find them in Google Drive.
- Respond to interactions.
Respond as quickly as possible to all interactions of your followers. And more if you create stories where you encourage participation in the form of “open questions” or “private messages”.
After 24 hours, the story will be gone if you don’t mark it as a featured article. It is then time to analyze the statistics. Check if the number of views was maintained in successive stories or if and verify data such as the number of views or interactions they performed.
How to create great stories on Instagram?
Awesome stories make a difference. But to create them, you need creativity and a designer or an app. If you don’t have the budget to hire someone, it’s best to go with an APP for creative storytelling. I am using the PRO version of Mojo. Do you know her?
APP Mojo: the app for creating awesome stories
I want to talk to you about a APP to create animated stories on Instagram that I like very much personally. It is MOJO. If you still haven’t installed it on your mobile, I recommend that you do so now.
This app offers both its free and premium versions different and very varied animated models to create very impressive stories.
It is very easy to create them, you just need to choose one of the many templates that it offers and modify it as you like.
In each template we can add photos and / or videos and create the animation we want by adding music, texts, stickers, company logo … and share it directly as a story on Instagram, Facebook or WhatApp! If you prefer, you can also save it to your mobile.
MOJO is the APP for creating stories which provides more creative possibilities to give your Instagram account a boost. Have you already installed it?
It’s hard to stand out from the crowd on social media. The content may appear similar and standardized. Mojo breaks those boundaries and makes social stories impossible to ignore. In addition, the pro version offers new models every month.
This application offers different types of models. Some of the most important are:
- Minimal Ideal for simple presentations.
- Who. I like them very much for making new article presentations.
- Tell stories. They work great for creating introductory stories for a new product or service.
- Information. This template is for posting news. If you manage a media’s Instagram profile, I recommend you take a look.
- Marketing. Ideal for presenting an offer, review or promotion.
- In white. This template is fully editable so that you yourself think you want it.
To check it out, it’s best to download it right now and start making your own animated stories. If you like it, I would like you to tell me about it in a comment.