In June of last year, YouTube announced that it had increased the ways in which content creators could make money with the platform. In addition to advertisements, sources of income may come from members subscribed to channels or YouTube merchandise.
“Ads aren’t the only source of income available to creators. In fact, they’ve been making money from many other sources for years. We want to diversify your monetization options on YouTube, which is why we now offer tools such as Super Chat, Channel Members, and merchandising shelf integration with Teespring ” they inform on their website
Video platform showcases YouTube merchandise
Therefore, YouTube Merchandise allows sales directly from the channel. For this, YouTube has partnered with Teespring, a website specializing in merchandising which will offer more than 20 products for users to personalize.
When YouTube announced these updates, the YouTube merchandise was only available to content creators in the United States. However, as announced by Teespring, it has also been available in Europe since November via Merch Self. Under each video you can see the products sold.
Two conditions for using YouTube merchandise
Not all content creators will be able to sell different items through the platform. You will need:
- A minimum of 10,000 subscribers.
- Be part of the YouTube Partner Program.
This will turn the platform into a virtual store (although you’ll still need to purchase directly through Teespring). Merchandising doesn’t make sense for all channels, but it can be a great source of income for some content creators.
An example of this is Lucas the spider, a YouTube channel that only has 10 videos with an animated arachnid that grossed over a million dollars in less than a month.
How does YouTube merchandise work?
For example, the base price of a single shirt is $ 10.22, but they typically sell for $ 22. However, if the designers sell between 200 and 499 shirts, the base price is reduced to $ 9.82, so the profit margin is higher.
YouTube also has an agreement with Teespring in which the social platform receives a commission for these sales, a small, fixed percentage. An advantage that most of the time returns to the creator.
This return aims to encourage channel owners to sell their products through the social network itself by making the commission of what they earn more than if they did through their own website or other platforms.
In beta testing, Teespring reported an 82% success rate for YouTube users who used the merchandising service.
What type of merchandise can be sold?
You can sell just about anything. YouTubers have gone from selling t-shirts to writing their own novels. The most common products are:
These types of products are generally the easiest to sell. Either way, every channel user can sell whatever interests them most, as long as they deem it relevant to the audience.
Tips for selling on YouTube
1.- Think about your followers
What would your followers like? Did they ask for anything in particular? Most likely, if you have enough followers, surely someone has asked you at some point for a shirt or something of your own.
Involve them in the process. You can even run a design contest among your followers, either to have them create some of the designs you are going to sell or to vote for the ones they would like to see in your online store.
The important thing in this regard is that you consider selling products that you like. They should relate to you and your brand. After all, they follow you because they love who you are.
2.- Analyze your competitors
What are others selling? Can you add anything new to the industry? Analyzing the competition can inspire you in what other people are doing or even create something to differentiate you.
Whatever you do, always focus your efforts on surprising your users. They follow you on your channel because they love what you do, but if they find you are designing an unattractive product, they won’t buy it.
3.- Be creative
If you’re on YouTube, there’s a good chance you’re getting creative. To create new and exciting content every week, you need to be creative enough.
Bracelets and cuts are fine, but they are very common. If, for example, you have a pet that your followers love, you can create a stuffed animal. Or if your chain is about beauty, you can create your own personalized lipstick.
What makes your channel popular? What makes you different from others? Use something that is unique to your channel. Look in your comments, what do people like? Are they talking about anything in particular?
4.- Produce high quality goods
It is important to produce high quality products. No one wants to pay for a shirt that will break in a few weeks. This is particularly important these days. Do not sell low quality keys or mugs that cannot be put in the dishwasher.
You have to think of everything. The design should be beautiful and creative, but above all, it should be a quality product. No one likes to pay for something that breaks right away.
Plus, nothing creates more mistrust than receiving a damaged product after waiting days (or weeks) for it to arrive. Good advice, even if it seems obvious, is to produce things that you would personally buy.
5.- Trust someone who knows the production of products
If you want to do it well, you might need help from others. You can edit videos or create thumbnails in Photoshop, but that doesn’t mean you know how to develop products.
It involves knowing the design issues, printing T-shirts, fabrics, sizes, producers, factories to develop your product, etc.
There are many phases to creating a product, in addition to designing, that you need to control. It’s difficult if you don’t know how to handle a whole creation, design, and production process. You can partner with someone to help you through the creation process.
A shirt made with the best fabric on the market is not worth it if it has a bad design. Or poorly designed sizing. A professional designer can help you with your products, so that they have no problem.
Promote your merchandise
But it’s not enough. A video talking about your products won’t make you sell thousands of them. You will need more. Remember, you are on YouTube because you want to produce content that you love, not to become a promotional channel. Here are some ideas for promote your products without affecting your channel:
- Specific content. Create videos about your products. Show your viewers what your products look like and why you chose these designs. Don’t forget to add some powerful calls to action to let your fans know where they can buy it. Take into account SEO trends for YouTube to position your content.
- Use social networks to promote your products (in addition to your videos).
- Collaborate with other YouTubers to promote everyone’s products.
- Leave a link in each description, but don’t mention it. Promote your product collection in your video and channel descriptions. Use language that is true to your brand.
- Use your products for your videos or for your social networks but do not mention it.
Start using YouTube merchandise to sell your products with authentic content. Be an influencer and apply influencing marketing strategies will help you position your content and products. Don’t know how to generate business? Antevenio has been working on digital marketing strategies for over 20 years.