When it’s done well.
Being granted access to a user’s inbox is not something that can be taken for granted, as abusing that privilege can easily cut you off and lose you forever. This is why your emails should be planned and they should be personally relevant as much as possible. Get these things right, and email will likely become the backbone of your marketing awareness process.
To help you, the team of Messaging tools tester have put together this new overview of statistics and essential tips on using email that can help you with your planning.
Among the key points:
- Personalized emails, which include customer names, can have a significant impact on open rates
- The right subject line, which is the first thing your customers will see, can greatly improve the response.
- Emails are more likely to be opened on the desktop, which is worth noting in your composition and formatting
The infographic below has a bunch of extra stats and information, while you can check out the full messaging tool testers report. here.