THIS IS WHY WORD DESIGN HAS EVOLVED TODAY.
One of the books that I liked the most is “What is design today?“of George H. Marcus. The preface already tells us something:
Why are many of us not sure about the meaning of design and its role in our lives? Here, George H. Marcus offers much-needed clarification and a tour of the often intelligent, political and expert imagery that characterizes the ever-changing world of products and images.
TODAY THE WORLD HAS CHANGED, AND SO THE DESIGN.
Over the past decades, it has become essential to develop and hone the skills that enable us to understand and act on rapid changes in our environment and behavior. The world has become more and more interconnected and complex, and design thinking offers a way to approach all of this change in a more human-centered way.
WE ARE DIGITAL … AND A NEW LINE OF THOUGHT OPEN FOR 10 years:
Design thinking is an iterative, non-linear process that seeks to understand users, challenge assumptions, redefine problems, and create innovative solutions to prototype and test. The method consists of 5 steps: Empathy, Definition, Idea, Prototyping and Testing and is very useful when you want to solve ill-defined or unknown problems.
Design thinking uses elements of the designer’s toolbox such as empathy and experimentation to arrive at innovative solutions. Using design thinking, make decisions based on what future customers really want instead of relying solely on historical data or making risky bets based on instinct rather than evidence.
Design teams use design thinking to solve ill-defined or unknown problems (otherwise known as evil problems) because the process changes these problems in a human-centric way and allows designers to focus on what is most important to them. the users. Design thinking gives us a way to think outside the box and also dig deeper into problem solving. Help designers do the right kind of research, prototyping, and testing of products and services to discover new ways to meet user needs.
The process of design thinking has become increasingly popular over the past decades as it has been the key to the success of many leading global organizations – companies like Google, Apple and Airbnb have exercised it with effects and effects. remarkable results.
This original reflection is now taught in major universities around the world and encouraged at all levels of the company.
the design thinking improves the world around us on a daily basis thanks to its ability to generate innovative solutions in a disruptive and innovative way. Design thinking is more than just a process, it opens up a whole new way of thinking and offers a set of practical methods to help you apply this new mindset.
COME TO US AND GIVE A LOOK AT THE REAL, EVERYDAY WORLD.
THE COMMERCIAL VALUE OF DESIGN THINKING (IBM)
Design thinking is a 21st century skill that anyone who can work in any industry can benefit from.
At IBM, our design framework – which is tailored to the speed, size and complexity of the global business – helps our diverse teams move faster by aligning with the needs of our users. Design thinking helps us bring better products to market, faster. And it’s also changing the way we interact with our customers to meet their ambitions.
WHY WE ALL NEED DESIGN THOUGHT (THE BLOG UX)
Rather than being a creative activity, problem-solving sessions for many companies are nothing more than an analytical exercise, and too often these sessions take place in boardrooms, where the effect of the false consent is free to gain a foothold.
In these situations, business leaders often inadvertently reject creativity and ingenuity in favor of logic models.
DESIGN THOUGHT IS PART OF A LARGER DESIGN CONCENTRATE. (PERFORMANCE DESIGN)
Performance Design was born as a container of all the resources and suggestions to improve your e-commerce (or website) and increase performance.
Our life needs more Design Thinking. (CEGEKA)
Because it makes us fully understand the context in which we operate, the problems and opportunities we face, helps us generate creative people-centered solutions (users, customers, stakeholders …), encourages collaboration and encourages team involvement in problem solving.
STANFORD BUSINESS SCHOOL E TESLA MOTORS
Stanford Business School and Tesla Motors for the Customer Innovation Project for the Global Executive Program
Tesla Motors will partner with leaders around the world to reinvent the car buying experience as part of the Stanford Graduate School of Business Customer-Focused Innovation Leadership Training Program.
The first life design course was also born at Stanford University, which is the application of design thinking to everyday life. Then apply the design phases designed for the business world to your life, helping you bring innovation and change.
The teachers of the course have made a book translated into Italian:
DESIGN YOUR LIFE
Bill Bunett and Dave Evans. BUR Univ.Rizzoli Library (April 30, 2019)
reESIGN YOUR LIFE FLEXIBLE BLANKET (ITALIAN)
“What do I want to do with my life?”, “Who do I want to become?”, “How can I find the courage to quit a job that no longer gives me satisfaction and to build a new path? ”. How many of us have found ourselves asking these questions at least once?
CONCLUSION AND DESIGN
We have moved from a solid design to a thought-out design, which has an impact in all phases of design, and which in all likelihood will be the key to solving countless problems.
For example an article by Forbes, documents the effectiveness of design thinking in the sales sector; The analyzes carried out by Forrester predict that “by 2020 one million American B2B sales representatives will be out of work.” Salespeople can no longer afford to rely on so-called proven approaches and in a world where each customer wants ultra-personalization of the design of the sales / purchase system, reflection is the key to establishing a real connection with customers. customers and involve them in the sale.
Design thinking is and will be one of the keys to success in the sales sector and in many other areas, already beaten or yet to be integrated.