Today I bring you some of the digital trends for 2019 which will probably continue to contribute to the definition of future digital habits.
If you’re in digital marketing, you already know it’s anything but boring. You have to keep up with the news and offer the user or customer what they want at all times.
A few weeks ago I was already commenting in an interview for Mobile marketing some of the digital marketing trends for 2019.
📲 Growth in the use of applications
the growth in the use of mobile applications will continue to increase in 2019. Generation Y and Generation Z are spending more and more time on their smartphones and more particularly on applications. In 2017, we spent an average of 170 minutes on mobile apps, compared to 120 on traditional web browsing. Something is changing.
In addition to games and social networks, applications for simplify the process of purchasing products and services They will change the way we search and contract through the internet.
The user loyalty is postulated as one of the priorities of the marketing strategy mobile to fight against space limitations, lack of use or poor user experience.
🤖Consolidation of chatbots
It is estimated that in 2019, 65% of digital users are in contact with a chat managed by smart technology (Ditrendia, 2017). Chatbots simplify operations digital like checking flights, ordering food, ordering a taxi, finding a product in an e-commerce, etc.
Besides voice search, chatbots will be a very big change in the way you interact with the internet. Only on Facebook Messenger, there are already more than 12,000 chatbots.
🔊 Smart speakers
Google Home, Echo, Siri, and even Cortana. Without a doubt the great technological innovation of Christmas 2019. They still do not have a significant penetration in Spain, but the trend is on the rise.
We are talking about the need to redefine the current SEO to adapt it to a voice search, and more particularly via smart speakers. The key will be to match the business keywords that these devices detect in the search.
Amazon continues to grow and has long wanted its share of the digital advertising pie. Thanks to Amazon Advertising many small e-commerce companies or small brands can sell their products in a large market.
COST OF TRADE>% AMAZON PER SALE?
You have to assess the cost of an e-commerce (design, layout, servers, maintenance, SEO, RRSS …) and compare it with the% on sales that Amazon uses. In many cases, this is the right option for these small online businesses..
👓 Augmented reality (AR) and virtual reality (VR)
It is more and more common to see in the news the use of virtual reality to make approaches that were previously done with digital drawings and graphics. The potential of e-commerce and applications is essential for the development of the companies of the future.
Ikea was one of the first brands to use augmented reality in its app. Also Estiluz, a brand that sells lamps and shows us through its app what they look like in our living room.
💡 Artificial intelligence (AI) and machine learning
There is a lot of talk about artificial intelligence (AI) and progressive learning, but we still have a lot to know about its real application in the business world.
One case in which I have seen an application in the marketing world has been for reach a hyper-segmented target and with a very high return on investment.
With machine learning, we can also analyze email marketing shipments and offer personalized solutions using artificial intelligence automatically. This is a technique that would replace A / B testing (usually slow).
And you, what do you think will be the trends for 2019?