Definition of CRM, Customer Relationship Management

Definition of CRM, Customer Relationship Management


More restrictively, the Customer Relationship Management (CRM) can refer to the entire IT system allocated to the RCMP. We also talk about CRM (customer relationship management), essential tool for your business.

A good CRM will allow you to:

  • Target contacts in a given market
  • Centralize customer data
  • Referencing customer needs
  • Personalize the commercial offer
  • Facilitate the segmentation
  • Adoptor a 360 ° approach

We invite you to discover more details the different benefits of augmented CRM in an article published recently on the Coheris Blog. You can also discover Coheris CRM: Coheris CRM Suite.

Stand out from the competition by offering a more efficient and optimized approach of Customer Relationship Management is for sure a winning asset For Your Business. Loyalty, knowledge of your customers, efficiency and increased turnover are all the advantages of good CRM.



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