Content Marketing Explained | Marketing Without Ad Spend In 2021 (BlendTec & IslandHunters Example)

Content Marketing Explained | Marketing Without Ad Spend In 2021 (BlendTec & IslandHunters Example)

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What do you see here?

You see a nice blog post breaking down the elements necessary to fix a car with no prior experience.

How about here?

You see a Youtube video showing you how to set up Google Ads…

And, how about here? You see a podcast talking about relationship advice. What do I see?

I see money…

I see well-thought-out content marketing strategies that are designed to not only keep you engaged but are also implicitly engineered to make you convert.

And trust me, I know, I am a marketer.

What’s Content Marketing, you may ask?

the “type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

Chapters:
0:00 Introduction
0:21 Examples of Content Marketing
0:48 What’s Content Marketing
1:24 Blendtec’s Will It Blend?
4:56 Island Hunter’s Content Marketing
6:24 Creating Your Own Content Strategy
8:55 Main points of Your Strategy
10:23 Outro

#contentmarketing #marketing #blendtec

Tags Used:
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