We found it particularly interesting to zoom in on the world of communication and the brand identity of certain renowned brands in the world of wine.
And just to look for new ideas to then dump on the Italian scene, or from which companies and wineries but also Italian brand managers and social media specialists could be inspired, we decided to bring five cool cases internationally at our virtual table.
1st case – Kim Crawford
The first example we want to highlight is the brand Kim crawford, a mark of origin Australian which owes its fame thanks and especially to the American market which seems to particularly appreciate both the type of wines produced and the strategic communication adopted by the brand.
Kim Crawford has a style fresco, sparkling e plugged; and although communication – precisely on the basis of a stereotype – seems designed for a female audience, the brand makes it known that Kim Crawford products are also very popular with male audiences. The links between the site and social networks are well studied and it is strong brand identity himself who has put in place really effective communication campaigns, starting with “Simple” hashtags from the country.
2nd case – Vila Viniteca
Authentic shop wine in Spain is based onskills and to passion of family, for 3 generations.
With Vila Viniteca
3rd case – 19 crimes
It would have been a real criminality don’t talk about a brand like 19 crimes. Immediately you are struck by the strategy visual of the brand, really ofimpact, for which, moreover, the involvement of a face well known as that of rapper Snoop Doggcertainly played in favor.
This mark although of recent onset in the food and beverage world it had huge success from the start, certainly thanks to the application of augmented reality to those who are Labels of the product.
The use of immersive technology, capable of catapulting the buyer-user directly into contact with a true story, first, and a coordinated brand identity in all online offices, thereafter, has resulted in a brand communication that seems almost capable. self-disclosure, without needing to use big ones tower digital.
4th case – Perrier-Jouët
With Perrier-Jouët, we get closer to a brand story and a social strategy maybe closer to that of Italian brands but that does not fail to underline the close bond of this mark with the world of art.
Perrier-Jouët does his social communication something light and dreamy, so much so that the charm of Belle Epoque Also present in the decoration of the labels of the product itself, it constantly resurfaces in the communication of the brand’s digital ecosystem.
An excellent video strategy and connection with other platforms for the creation of Podcast, in addition to the well-made history of these contents, they affirm the identity of the brand over time.
5th case – Jean Leon
Last but not least, Jean Leon . Again, thebrand identity and the visual plane they were the masters.
When you come into contact with the world of Jean Léon, the influence of is immediately evident vintage style of an America from the 50s-60s.
The visual aspect is certainly emphasized in all aspects of communication, and variations in social content follow suit. Again, thevirtual wallet extension to access its users, played in favor: excellent use of Spotify playlist think about accompany the moment of tasting and relative connection between online and offline world.
It goes without saying that a good social media strategy starts with an excellent and strong brand identity and that the history brand can only be great if you have a clear understanding of what it is Goals of your communication. The platforms and social profiles, available formats and tools are alone secondary tools, in support of a well-thought-out strategy that differs (and must be diversified) based on the TOV of the brand to be told.
To conclude, by drawing attention to an absolutely relevant element, it must be said that it is notice the difference in the digital history of an international brand, further removed from these traditional values transmitted by Italian brands, and which probably finds its greatest force of action precisely in this gap and the desire to test new trends and trends.