Chair | ep. 18 | Branislav Loncar | Future of Advertising – Marcel is here #advertising #dialogue

Chair | ep. 18 | Branislav Loncar | Future of Advertising – Marcel is here #advertising #dialogue

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0:00 – Intro
3:05 – What is Marcel?
5:10 – With #Marcel, the story is different, disruption comes from within, what made you do that?
9:47 – You got the push with COVID to go with Marcel. Did it help you during the #crisis?
11:08 – How did Marcel change some parts of the business model?
15:41 – Successful #innovation story beside Marcel
19:00 – How fast did you move from the idea of innovation, and when did the first results come?
20:05 – Try and fail
22:21 – Why’s nobody using your new software?
22:39 – What will become with Marcel and how this evolution will impact the whole industry?

The future of advertising is here with us at #ChairTalks, because Marcel is here! We discuss certain huge innovations that completely changed the business model. We would go so far as to say that they transformed the whole industry. Just as a reference, an industry that has been entrenched in its own success for the last 115 years, and it’s advertising!

Today we talked about the future of #advertising with Branislav Loncar, CFO of Publicis Groupe SEE.

Branislav specializes in the evaluation of #investments, #audits, and #accounting. But there is much more about him than it meets the eye. Bane (his nickname) is the youngest CFOs that Publicis Groupe has ever had. He has been in the position for a few years now, and the Southeast Europe cluster part of Publicis Groupe that he leads has the best KPIs.

His team was responsible for ERP development that got the highest marks from an internal audit from Paris, and this brought Branislav the title “Young manager of the year” in Serbia back in 2018 within the Serbian Association of Managers.

The desire for new knowledge and professional development led him to MBA academic program at Cumbria University in London where he graduated last year. Enjoy! #innovations #advertising #platforms #marketing #chairtalks

💬 Find the complete transcript of this #episode of #chairtalks here:

Host: Nemanja Timotijević
Guest: Branislav Lončar
Production: Direction (

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