You will all agree that today a large part of our expression takes place online, whether on social networks or through other digital communication tools.
So, take your voice and your place on the web, especially when you know that:
70% of people feel more connected to a company the CEO talks about online (Sproutsocial).
The main obstacle that I detect this expression on the part of bosses, entrepreneurs and leaders are:
- Dare to express yourself
- Be congruent
- Identify what to say (very often my clients have the impression that no one is interested in what they have to convey).
Benefits of working on your personal branding if you are an entrepreneur, CEO or leader.
Find your voice through your personal branding
If public speaking can be learned, for example, for your videos or your conferences, being congruent, daring to speak and determining your key messages depend on your personal branding. When you know who you are, what you do, what for, for whom, a lot of these 3 points are resolved. This will allow you to choose your words conscientiously and to express them while being aligned with your core beliefs and the positioning of your business.
Rally your network to your cause
If you are a boss, a leader, an entrepreneur, your personal branding means that we are following you with closed eyes.
Perfectly aligned body-heart-mind you express yourself from the depths of your being, where everything is true and right. You will certainly not please everyone, on the other hand, you will touch your heart ideal clients or customers at heart, your -future- collaborators and your entire ecosystem.
To love each other to love-anter
Among the advantages of working your personal branding, the one I prefer is the attraction.
You will become a magnet and you will be told “It is with you that I want to work” no matter the situation. The only condition: this body-heart-mind alignment.
Save time and energy
Working on your personal branding is an investment in you that will promote your decision-making because you know your destination and what motivates you to reach it.
Moreover, you know exactly what you are doing and in which framework to do it, because you know yourself perfectly and therefore you can afford to say no to what will consume your energy and prevent you from serving the world.
Personal Branding helps you make a difference in your priorities beyond just running your business. Who wouldn’t want to make decisions faster from the most just and true place?
You are the-the boss! Show the x-way to your collaborators
And for 10 years that I have been supporting companies (and entrepreneurs) in their digital marketing and content marketing strategy, I have noticed that the main reason why employees are reluctant to be the company’s ambassadors on social networks , this is because they lack inspiration and internal support.
Personal branding is more than communication
Briefly, here are the advantages of working on your personal branding:
- Realign your business or profession with who you are today.
- Know the process of asking yourself questions to constantly realign yourself (because life is constantly moving and you are evolving).
- Know the tools to align yourself and keep that alignment
- Find more meaning in your life as an entrepreneur and leader by identifying your vision and your why.
- Know how you contribute to the world (your mission)
- Who you want to work with, collaborate with
- Attract, magnetize ideal customers, customers of the heart
- Find your background messages
- Declining your mission in services and products
- Define your value, the value of your services and benefits
- Know where and how to reach your market
- Identify your communication channels
- Connect with influencers, influencers and ambassadors
- Make your teams want to follow you with their eyes closed, etc.
- Embody your personal brand DNA to shine it.
It’s quantum personal branding!
Personal branding becomes quantum when you use programming tools like “Live as if …” (you will find an audio to guide you through the Green album ), the progress towards the future or many others that I have in my briefcase to accompany you which promote quantum leaps and open up fields of possibilities.
And these tools can be used for your marketing, your communication, the management of your business as well as your personal life.
Want to know more about quantum personal branding?
Here is how I can help you:
So, see you soon,