Soon, your employees will return to their offices and the corridors of your company. Do you think that art does not have its place in the company and that it does nothing? This turns out to be wrong! It is integrating itself more and more into the business world. What advantages can we derive from it?
The effects of art in business still seem largely underestimated. With an average of eight hours spent in the same workplace, working in a different environment can be beneficial for employees who perform repetitive and stressful tasks. The presence of different artistic forms improves well-being and stimulates motivation of your employees… And yourself. Art has even become considered as a new management tool! Does this practice bring various positive aspects that you might not suspect?
The expectations of employees on the quality of the standard of living in the company are changing and increasing. The presence of cultural material becomes a determining factor when looking for a job. Art has become an essential tool for the development of motivation, innovation, creativity and the feeling of pride in belonging to a group. Beyond the decorative aspect, its presence can take a dynamic and productive form thanks to the organization of actions and events. Set up a meeting with artists, organize days for the personal creations of your employees or organize conferences on the subject! These actions give a living aspect to art and make it all the more attractive. You can combine art in your business innovation projects by organizing workshops of team building creative, during which employees can share their vision and ideas in a completely original way. These moments promote and strengthen communication between you and your employees.
Distinguish itself through art among its clients
Companies must constantly renew themselves to stand out from the competition. Art makes it possible to convey its values and to transmit history. It represents a very effective way to give a different image and stand out with your customers. Instead of doing a traditional, déjà vu advertising campaign, go for originality! Use, for example, street art for your communication as Sephora did. Your image is rejuvenated and you appear as original by opting for this choice.
Using art for your business makes your business unique and creates surprise and envy among consumers. The employment of an artist can play in your results, for example, with special creations signed by artists for holidays such as Christmas or Easter. These specific and limited creations generate additional sales and allow strong communication. The choice of artist remains essential to align your values and target the desired audience.
Do not hesitate to authorize an artist to decorate your space intended for customers, or even, if you wish, to make a workshop or an artistic visit to give an original experience to your visitors.
Launch new artists
Cultural action within the company sublimates your brand. Choosing to launch programs or competitions for young artists will allow you to highlight the creative and innovative potential of your brand. This practice offers and reaches a new target of customers. You benefit from significant media coverage, and your notoriety grows at the same time. Not only do you help nurture the creation of young people still unknown in this environment, but in addition, you offer yourself good publicity and attractiveness to the public!
Before rushing headlong into this project, especially if you choose an artist with a minimum of fame, it is essential that you have a good discussion with him. Be sure to make clear your desires and your business. Make him visit your premises so that he can get an idea. The identification of work themes must be well defined in order to best combine the artistic world with that of work.
Another choice exists, that of buying or renting works. You can opt for a participatory rental. The LOA (Art Work Leasing) applies to this practice. This is a rental with an option to purchase. The monthly rental cost generally represents 15% of the total price of the works. This decreases according to the rental period and the value. In this case, the purchase price of the work is reduced by the rent paid by the company, subject to acceptance of the purchase by the employees.
Patronage remains another means of financing art. The law promotes this type of action with the help of tax deductions. Since January 1, 2002, in order to benefit from the planned deduction, it obliges companies to exhibit the works in a place accessible to the public.
Let the artist who sleeps in you speak!