December 14, 2018
Applications for pharmacies: a bet for the future
The constant daily use we make of our cell phones is nothing new. However, pharmaceutical marketing is using it to its advantage, through mobile application development oriented towards the health sector. Therefore, there are many examples of applications for pharmacies that we can find.
Mobile apps have become a powerful communication tool that connects pharmacies and patients in a simple, real-time, effortless way. At Nubeser, as an agency specializing in pharmaceutical marketing, we detail what should be included in an application for pharmacies.
See the table of contents
Benefits of a mobile application for pharmacies
Provide business information
While it may sound complicated, building a more direct relationship with customers and prospects has been proven to have a direct impact on sales. In this direction, Pharmacy apps achieve better loyalty results, as well as keeping users informed of recommendations for use, warnings or new products.
Improve customer service
The development of a mobile application supposes an improvement of the service to the patient, who has a simpler form of professional information on drugs, treatments or products. It is through the design of mobile applications for the pharmacy that the differentiation of the pharmacy, adding value and therefore strengthening its image with customers.
Facilitates the management of the pharmacy
Although the application is aimed at users, the truth is that if its development is carried out by professionals, it can have uses that help improve the management of the pharmacy itself. For example, through automatic connection with online stores or order tracking.
The development of mobile applications for pharmacies means that they get greater visibility and give the user the possibility to interact directly with the pharmacy in an agile and simple way. Thus, the application takes on its full meaning as a commercial promotion tool and allows the dissemination of the company’s website and even the social networks of the pharmacy in question.
How to develop an application for pharmacies?
Developing an app for pharmacies can be a complicated process, as it offers a wide range of options. Therefore, there are a series of decisions to be made before its development:
The type of application
The universe of mobile applications is very broad. the native application development, the hybrid application development or the cross-platform application development they offer a number of different advantages. The advice on which is the best will be a fundamental phase.
The target audience
Currently, the market for mobile applications for pharmacies is divided between those which are user-oriented to improve health and as a communication channel and those which collaborate with the management of the pharmacy. While developing an app that meets both goals is more than possible, the truth is that within the pharmaceutical marketing strategy, target analysis is a key element to obtain an optimal result.
Graphic design of the application for pharmacies
Although it may seem obvious, the graphic design each time, he takes on a more important role. Because, It’s not just about making it visually appealing, but the design should contribute to its seaworthiness and usability..
Although the launch strategy should not be considered in the initial phase, the truth is that in the development of mobile applications Considering its promotion will help us know whether to incorporate, for example, a content blog. Take into account the requirements for carrying out the ASO positioning This will then facilitate the dissemination of the application.
Do you want to know more about the development of mobile applications for pharmacies? Contact Nubeser, an agency specializing in pharmaceutical marketing and digital solutions.