The rebound rate is a sensitive indicator for search engines.
When an analysis of the performance of a website is carried out, several pieces of data are verified. We find the quality ofuser experience, the download speed of the pages or the number of links that point to the platform. The bounce rate is part of the data observed to determine the good health of a website. This article will walk you through what a bounce rate is and 7 helpful tips to reduce it.
Definition of bounce rate
The bounce rate is a data that allows you to see the percentage of Internet users who quickly leave your website right after making a visit to a single page. There are several reasons why a person leaves the site in just a few seconds. The platform may not be relevant to the user’s search or the site’s download speed is too slow and they give up. The search engine perceive a high bounce rate as a site that is not of quality or that does not really offer Internet users the information they are looking for. They may be penalized in their ranking for search results.
What is a good or bad bounce rate?
A normal bounce rate is between 40% and 60%. If it is higher than 60%, several improvements can be made to decrease this percentage. Getting the bounce rate as low as possible is important to avoid affecting your website’s SEO and search engine rankings.
What tool can I use to find out the bounce rate?
Thanks to Google analytics, it is possible to determine the bounce rate of your website. This data can be found on the home page of your account. It is possible to compare two different time periods (eg April and May) to see if the rate has improved or deteriorated.
Here are 7 tips your business can do to decrease its bounce rate and avoid the inconvenience it brings:
Tip 1: improve download speed
The download speed of your website is important as people have less and less patience to wait for pages to download. If your content is interesting, but people have to wait 5 seconds, most will leave before they’ve even reached their destination. Put more chances on your side by improving the download speed. To do this, the tool Page speed preview will give you an overview of your score. If this is too low, some changes can be made. Lighten images to prevent them from increasing download time.
Tip 2: know the search intent of Internet users
When people search on search engines, what is their main intention? Is your website able to meet their specific needs? To be sure, check what keywords people are using to search for your products or services. Don’t forget about long tail terms to attract more relevant web traffic to your website.
Tip 3: Choose relevant keywords
By knowing better the search intention of Internet users, you will be able to choose relevant keywords to add them to your web pages. To find out if a keyword generates a good search volume, some tools like Semrush can be helpful. Adding relevant keywords ensures that your site attracts customers who are actually looking for what you are offering in the market.
Tip 4: write concise and direct content
Offer relevant content to your online customers. Indeed, the texts and images which are found on each of the pages must be chosen judiciously. The textual content must be concise and direct to convey the information immediately. Avoid long general sentences. State the objective of the text at the very beginning using the inverted pyramid technique (write from the most specific to the most general).
Tip 5: Offer useful content
A good way to provide useful content for Internet users is to regularly blog on your website. Demystify several aspects of your products and services by creating a tutorial that explains how they work. Add an FAQ (Frequently Asked Questions) section to group together the most popular questions. A website that contains unique and useful content will keep the attention of your visitors.
Tip 6: add images and videos
Adding images and videos attracts attention and creates more engagement among internet users. This type of content allows you to energize your platform while visually describing what you offer on the market. It is also a good way to explain a concept for people who are more comfortable with visual learning.
Tip 7: Make sure internal links are working
Make sure that all of the URL links that end up on your website actually point to the resources needed to find the user. If he clicks on a link that does not work, he will not be able to access what interests him. The missing information could lead him to look for his answer on another website.
Finally, these techniques can help you achieve a lower bounce rate to provide a powerful and useful platform for your visitors. Improve your platform as much as possible in various aspects to keep your potential customers on your website. For more information, contact us.