Whether you are a service provider in your city or a national company, Google My Business is an essential tool for your business. Not only does it allow you to have official business status on Google, but it also comes with a plethora of very useful features that greatly increase the likelihood that customers will do business with you.
In this article we will examine 7 good practices use of Google My Business. But first, let’s do a little presentation of Google’s service.
What is Google My Business?
Google My Business, or GMB, is a free tool created by Google to help business owners manage their posting in Google search results (SERPs) and on Google Maps. Having a Google My Business profile helps your business appear more clearly in the SERPs and on Google Maps. It also allows your business to appear in the famous Knowledge Graph (structured data)
An enhanced Google My Business listing lets you provide people with useful information about your business, such as hours of operation, location, driving directions, and more. Which improves your overall online presence. Also, having a GMB record is especially important if you want to optimize your local SEO.
However, to maximize the impact of your Google My Business listing on your local SEO, there are a few best practices to adopt here.
1- Complete the information of your company profile
Creating a business profile with complete, accurate, and up-to-date information is the first step in optimizing your Google My Business page. Therefore, you should make sure you complete all the necessary fields to complete your GMB record, including:
- The commercial name of the company
- Telephone number
- The address
- The category
- The description
- Opening hours
- Questions / Answers
- And additional fields depending on your field of activity.
Once you’ve filled in all the information Google asks for, it’ll be much easier for potential customers to find and contact your business.
2- Publish relevant content in the “Posts” section of Google My Business
The section ” Posts Is one of the features of Google My Business that allows you to interact with users directly in the SERPs and on Google Map. In this section you can publish everything about your business. Your upcoming events, company announcements, blog posts, product promotions, etc.
However, be sure to only post relevant, high quality, and useful content on your GMB profile.
3- Choose a precise and relevant category
The category that you select for your profile is essential. It can help Google determine which searches match your local listing. You must choose from the list of available categories because you cannot create your own category in Google My Business.
However, if no category specifically matches your business, you can choose a more general category that best describes it. You can then regularly check for updates to this option to see if a category that better describes your business is added to the list.
4- Download high resolution photos
L’image optimization is definitely the most economical way to get more profit from your GMB listing. According to Google, businesses that have photos in their profile tend to receive 42% more requests and 35% more clicks to their websites compared to companies that don’t.
You can use high-quality images to give potential customers a taste of what they can expect from your business. For example, you can add images of your company logo, sales team, premises, and anything else that can effectively showcase your business. Create a 360 ° interactive tour of your business is also a plus.
5- Use a local phone number
It is also important to use a phone number with your area code on your Google My Business listing. Google will know that you are truly a local business. In addition, you should make sure that the phone number you used for your GMB listing is also on your homepage or on the landing pages linked to your Google listing.
6- Monitor your “Questions / answers” section on Google My Business
The section ” Questions and answers Google My Business is one of the coolest features for local search on Google. In this section, potential customers can ask a question about your business and you can answer it.
This function allows you to hear customers directly and answer their questions immediately. However, if you do not monitor this section and answer questions from internet users, it can damage your reputation.
One of the things you can do to avoid customer Google My Business questions is to create a list of questions / answers (FAQ) yourself. Your sales team should identify the questions people often ask, and then include those questions and their answers in your GMB listing.
7- Obtain customer reviews on Google
The customer reviews on Google are very important for your Google My Business listing. Indeed, local businesses that have positive reviews get more easily the trust and commitment of potential customers. In addition, customer reviews can also influence the ranking in search results and the click-through rate.
It is important to have customer reviews on Google to optimize your Google My Business listing. Because even if you have a great business, potential customers will still want to take a look at your “Reviews” section to gauge your credibility.
To collect reviews online, feel free to actively encourage your satisfied customers to leave a review on Google. Furthermore, respond to customer reviews, especially negative reviews, is also good Google My Business practice.
Optimizing your Google My Business (GMB) listing is not a difficult task. In addition, every action, big or small, will have a positive impact on your local SEO. The best practices described above will allow you to easily optimize your GMB listing, and thus improve your company’s online presence.
Want to learn more about best practices to improve your local SEO? Discover the new Google ranking criteria introduced with the recent Google Page Experience update.