Over the past decade, social media has experienced tremendous growth that few people could have anticipated. And when E-commerce and social networks merge, the results obtained by brands are surprising.
Today, these platforms have become showcases where marketing experts and business leaders from around the world They build relationships with your audience and increase your brand visibility. However, in addition to growing the brand image and building relationships with consumers and potential customers, social media also allows increase online sales.
Next, we will talk about some proven methods that can help you increase your internet sales through the use of these platforms.
Know the possibilities
Speaking of E-commerce and social networks, most people automatically think of Facebook. However, this is not the only platform on which e-commerce can be promoted; there are others that must also be taken into account.
Know which platform your audience is spending time on It will help you design a marketing strategy that adapts to this social network.
Here is a summary of the different social networks and the profile of their audience:
It is one of the biggest platforms in terms of customers and, in addition, it’s great for brand recognition. In order to make the most of itEcommerce should focus on implementing strategies that help them increase their brand visibility. They can also increase sales by implementing R ads
It is an excellent platform for companies that rely heavily on images, as is the case with clothing stores. Therefore, if you offer products and accounts with a large number of good quality photographs, Instagram can be a great tool for to increase the sales.
Twitter is great for develop a brand through the use of hashtags. These will also be useful for performing contests or raffles.
It’s a excellent platform for brands that sell products aimed at a female audience. And it is that the surveys carried out have shown that most of the people who use this platform are women.
As we have seen, each of these platforms attracts a different audience and meets different business needs, so each requires a specific marketing strategy.
Therefore, before deciding on which platform to advertise your products, it is important that you know where your target audience is. Once you find out, you can develop a marketing strategy focused on boost your e-commerce sales, improve the relevance of your brand or attract new customers.
Create the right ads
Depends on platform you decide to use for your e-commerce, you should have a wide selection of advertisement that attract potential customers. The interesting thing is that each social network has different advertising options.
For example, Facebook offers a wide variety of ad targeting, which are great for attracting new users who enter your target demographic.
For its part, Instagram stories are very effective to publish. video contentEspecially when you want to show the public what is going on behind the scenes, or the products you offer, their benefits and how to use them in more detail.
To create successful social media campaigns, you need to make sure that Ads show users how your product can change their lives.
One of the most effective advertising practices on social media is the use of R adsemarketing. These are especially useful if you want customers who come to your website but haven’t finished making a purchase to do so. It is very common for a customer to add a product to the cart, but not complete the purchase process.
In this sense, the announcements of Remarketing It is their responsibility to encourage that potential customer to return to the store or website and complete the purchase offering you a Discount or promotion available for a limited time.
But it’s not just about launching the ads and that’s it: remember check your performance on each platform and make the necessary adjustments.
Use relevant hashtags
Thanks to hashtags, most platforms classify articles by different categories. Therefore, the use of labels relevant improves organic website traffic, because it allows a larger target audience to see the posts and products.
To use them correctly, you must detect trends in your industry and integrate the sayings hashtags in your own posts. While it’s true that this is a great way to expand your brand’s reach, you must not overdo it. Otherwise, you run the risk of being listed in the user’s mind as Spam. To prevent this from happening, include just a few hashtags as comments on your posts.
Use them draws Attracting potential customers to your e-commerce is an old and effective strategy. To participate and win the prize, you can ask them to register and leave their data, for example via a Form.
Gifts not only allow you to attract new customers, but also increase brand visibility.
Make sure that the users who enter the contest are part of your social media community. It will also help to boost your presence on this or that platform, and it’s a great combination of ecommerce and social media.
Work with influencers
The influencers These are people with many (or more) social media followers. You can therefore appeal to these influencers to promote your product to their subscribers.
When deciding with what influence work, it is important that you stop and think if their subscribers match your target audience. Otherwise, many people who are not interested in what you are offering will see you and know you … but that may not translate into sales.
For example, if you have a men’s clothing e-commerce store, you can search influencers men who talk about fashion or dress your clothes. And you’re probably less interested in collaborating with an influencer who is dedicated to talking about beauty and women’s fashion.
Another important decision is whether you want to work with influencers or with microinfluencers. While they can reach smaller segments of your target audience, this is often handy for an economic issue and can get you really good results.
The influencers With a large number of followers, they tend to have an audience that may not be closely related to your products. However, it is guaranteed more interaction and more clicks.
The influencers the “smallest”, on the other hand, tend to have a more specific audience who share common interest, which means they can generate a better return on investment.
Encourage customers to leave their opinion about your e-commerce on social media
Networks are also places where users search reviews and opinions before making a purchase decision.
Think how much a positive review can sway an undecided customer. Imagine you search for your store on Twitter or Facebook and only find positive reviews from satisfied customers.
Obviously, this is not something that happens overnight: You need to actively encourage customers to share their shopping experience on social media.
You can easily accomplish this by including a share button on the purchase thank you page, or even a handwritten or printed note on the shipping package.
You can also reward customers who share their opinion; for example a discount for the next order or an automatic participation in a raffle.
In short: combine the power of ecommerce and social media in your favor
By using these tactics, you will be able to gain greater visibility on your ecommerce platform from social media. And the higher the traffic to your store, the more your sales and potential opportunities will certainly increase.
We hope you found this guide on how to combine E-commerce and social media for your business!