What is Google Adwords
Google Adwords or Google Ads is a sponsored advertising service created in 200 by the giant Google. In this way, Google was giving up its goal of being the only 100% ad-free search engine. Today, its success is such that it has become Google’s main source of income.
The main feature of Google Ads is that it is a dynamic advertising platform. That is, the user will pay or charge for the traffic obtained. In the case of PPC or pay per click advertisers, they will only pay for those ads in which the user has clicked on them. In short, its advantages are:
- Allows advertising campaigns through flexible and modest budgets.
- Generate traffic immediately.
- It admits the modulation of the traffic that we want to generate during a specific period of time.
- Visits to search engine ads are generated by the user’s own interest. That is, the search intent is what selects the most relevant sponsored links for the consumer.
- It assumes an easy calculation of the KING or return on investment. Conversion with Google Ads is easy to follow.
- It allows a fairly precise targeting in each of the selected ad campaigns.
- It generates brand recognition, since users tend to identify companies that appear in the top positions of a search as quality benchmarks.
Types of campaigns in Google Ads
One of the keys to taking advantage of this sponsored advertising platform is knowing the different types of campaigns in Google Ads. To do this, the first thing we have to do is a list of goals to achieve with each of the ad campaigns. For example, a company that wants to increase its sales is not the same as another that aims to generate more traffic to its website or increase its reputation on the Internet. In this way, Google Ads offers us to cover several kinds of objectives:
- Boost sales.
- Generate more conversions.
- Get more traffic flow online towards the web.
- Publicize a product or brand.
- Increase the notoriety of a product or brand.
- Promotion of an application.
- Campaigns without a specific objective.
Based on these goals, we can define the type of Google Ads campaign that best suits our needs.
This is the most common type of advertising campaign in Google Ads. Consists in present your ad among Google sponsored links at the time a user performs a search that matches the keywords used in your campaign. Search campaigns are displayed, both on the search network and on the search network. display. The great advantage of this type of campaign is that it allows us to target users who are looking for what we are promoting at that time. In other words, we have the advantage of the purchase intention or prior interest of the consumer. The problem arises when there is a poor optimization of the campaign so that it is unable to compete with other similar ads.
The Display Network frames all websites that use Google AdSense to monetize their content. If you choose this kind of campaign then Your ads will appear on those web pages related to the keywords you are bidding on. For example, if you have a sportswear store, your ad will appear on a soccer blog.
These campaigns are also known as product listing search campaigns. In them, ads appear with the photo, the price of what you sell and the name of the store online O e-commerce in which you can buy said product. Thus, the user has all the information you want to show him without having to click on the ad. Ads from shopping campaigns appear in the google shopping, in the search network, in the partners from Google searches, on YouTube and on the Display network (Google Discover).
These types of campaigns are very useful to increase the notoriety of a brand on the web. Its good use generates greater sales opportunities, an increase in traffic to the company’s website, as well as great support for 360º marketing campaigns.
Video campaigns are shown on YouTube, as well as on the websites of partners de video Google. The presentation of these ads will be shown based on the budget and the selected bid class.
These campaigns are exclusively aimed at achieving a greater number of downloads and interactions with a specific application. These ads are created based on a series of keywords, as well as through powerful audience targeting. In this case, it is the Google Ads platform itself that suggests titles and descriptions to implement your ads.
Among the different types of campaigns in Google Ads we cannot fail to mention those also known as smart campaigns or smart. These kinds of paid ads are quite easy to set up, since They are aimed at people who are not very familiar with the Google Ads platform. This type of campaign is very similar to search campaigns or display, with the difference that you can link your company to Google My Business so that nearby users can see your ad.
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