Anyone with a Store ORnline you will have already realized what the issue of international deliveries. “Worth?” “It is profitable?” are some of the typical doubts that arise.
However, with a good shipping strategy you will quickly make your international deliveries.
Here we tell you a series of tricks for you to put into practice right now!
International shipping: 6 tricks to boost your E-commerce shipments
Expanding your E-commerce abroad has never been so easy. But not only is it enough to promote discounts on your website.
If you don’t have a strategy behind it, it can be really expensive.
With these little ones tricks to boost international shipments, we encourage you to take the big leap.
# 1 “Free” international shipping? Let’s play with psychology
Marketing has a lot to do with psychology and it is even scientifically proven that human beings love the word “free”.
To this we add that the 51% of European consumers Respondents say that the main reason why they do not buy in an international store is the high shipping costs, according to him E-commerce study 2020-2021
Therefore, a shipping strategy to attract more customers would be offer free international shipping.
But, how do you offer free shipping without getting out of hand? Including shipping within the total product price. And, of course, making it clear that shipping is free.
At the end of the day, the customer will pay the same.
It is good to know that the Abandoned Cart Rate rises to a 65% when they see the high costs shipment, according to data from Sendcloud.
You can reduce it by applying this strategy!
The collection points are always cheaper than any other shipping method. Offer them free along with standard delivery, for example.
# 2 “Flat Rate” International Shipping Costs – Everyone’s Happy
Another good strategy so that your prices are not inflated, and that the word “free” attracts customers, is free international shipping from a specified price.
If a customer buys a product worth € 30 + € 5 shipping costs but a message appears announcing that shipping is free from € 40, what do you think they will do?
The 70% of Europeans surveyed would add a product more in your shopping cart as long as achieve free shipping (Sendcloud).
Consumers consider that shipping costs is “throw money away”, since they have already spent on the product. So, what is overpaid for a additional product, they will see it as an investment.
And you, for your part, will have managed to add an extra product to the basket, increasing the sale without practically lifting a finger. Easy right?
# 3 Payment methods: each country is a world
When it comes to paying, the consumer in each country is expected to find the payment methods they are used to.
In some countries it is normal to use credit or debit cards, in others Internet banking is preferred and in some they do not even know what PayPal is.
What’s more, it is quite likely that the customer will leave the Abandoned Cart simply because they have not found the payment method that suits their needs.
Therefore, it is highly recommended to add several payment methods to your checkout, at least:
- Direct transfer or Internet banking.
- Pay by Paypal.
- Credit card.
This not only benefits your business, reducing the Cart Abandonment Rate, but gives the customer the feeling of choice. A satisfied customer is a customer who is likely to repeat a purchase.
# 4 International shipping options: don’t fall short
The same goes for shipping options: the more the better.
While one prefers to wait to receive their product, another will not mind paying a little more to receive it faster.
This strategy may seem complicated if we are talking about international deliveries, where delivery times are by definition longer and there is more risk of delays. But it is not if you have a good logistics system.
Yes you can choose from multiple carriers Depending on areas, prices and delivery times, it will not be a problem to offer together with the Standard shipping at least one option of express shipping abroad. Time is in your favor!
In addition, you can also add the option to collect the package in a delivery point. This can be cheaper for you and is an advantage for many buyers. They will be able to come when it suits them best to pick up your package.
# 5 Multi-carrier strategy: logistics is your best ally for your international shipments
In order to offer different shipping methods and ensure you deliver on your promised deliveries, you need to have a good logistics strategy.
Don’t stick to the prices and delivery times of a single carrier. Works with various if you really want to start expanding internationally. Choose the ideal carrier based on the specific needs of each shipment!
To implement a good multi-carrier strategy, you can work with an automated logistics integration platform.
In this way, you can select the best international carrier automatically based on the delivery time, weight and measurements of your package, etc. Correos, Correos Express, DHL, UPS, PostNL, Corrieri Italiani … Why just have one when you can choose?
# 6 Make the most of follow-up emails
Believe it or not, another trick to boost your international deliveries it has to do with follow-up notifications.
Did you know that follow-up emails have a aperture ratio of 90 or almost 100%? Use them to your advantage!
If you have a tool that allows you customize and automate these notifications or emails, you can:
- Include in them promotions related products with what you have bought or previously visited.
- Promote the new collection that you are going to launch (and offer the possibility of pre-order exclusive).
- And even offer a shipping discount or free shipping on the next purchase.
Employ Email Marketing strategies to improve the User’s Shopping Experience and bring them back to action.
What other aspects should you take care of your international shipments?
Last but not least, for the international deliveries you should always keep in mind the technical requirements:
- Customs documentation (commercial invoice, CN22 and CN23, Certificate of Origin).
- Choose the correct HS code.
- Request your EORI number if you send outside the European Union.
- Pack the product correctly to avoid damage or overcharges.
What do you think of all these tricks for your international shipping strategy? Are you already implementing them all?
Your best allies will be a good logistics strategy and automation of shipments. In this way, you can dedicate your time and money to other aspects of your E-commerce to reach the end of the world.