Google maps is an essential marketing tool for any business that wants to boost its Local SEO. Good Google Maps referencing can indeed help you find new customers, set you apart from your competitors and generate more conversions
In this article we will find out 6 strategies to optimize your Google Maps SEO and reap all the associated benefits.
Why is Google Maps SEO important for your local SEO?
Statistics show that Google Maps is the preferred navigation app of 67% of users. And since users rarely look past the first results when looking for a place to go, it’s crucial to optimize your Google Maps SEO to appear first for relevant searches.
Statistics also show that users most often discover Google Maps for businesses froma keyword search (84% of the time) rather than searching by business name. Therefore, it is important that your listing ranks well on Google Maps for the terms searched by your potential customers.
Another reason to improve your Google Maps SEO is that the first three Google Maps listings are usually displayed in Google search results as well. And with 46% of searches on Google with local intent, appearing in this “Top 3” can considerably increase the visibility of your business.
The last reason to boost your Google Maps SEO is that it also improves the quality of your listing and offers consumers multiple ways to interact with your business. With 86% of consumers using Google Maps to search for a business, this opens up many opportunities for stimulate engagement.
How to improve your SEO on Google Maps?
Now that you know why Google Maps SEO is so important to your local SEO, here is 6 techniques to improve your position in Google Maps.
1. Add your business to Google Maps
Of course, you can’t improve your SEO on Google Maps if you don’t have a Google Maps listing. If you don’t already have one, follow the steps below to add your business to Google Maps:
- Go to Google.com/maps or on your Google Maps app and search for your business name.
- If it appears in the drop-down menu with a location next to it, then you’ve got a list!
- If your business name does not appear, go to the Maps menu and click on “Add a missing place”.
Once you’ve clicked on it, you’ll be prompted for your business name, category, and address.
2. Claim your business listing on Google Maps
The second step for your business to rank better on Google Maps is to claim your listing. This is because when you add your business to Maps, you can only provide name, category, and location. But when you claim your establishment, you can provide a lot more detail. The more information a business listing contains, the better its ranking on Google Maps.
The prerequisite for claiming your business listing on Google Maps is to have a Google My Business Account free. If you already have a GMB account, just view your Google Maps business listing, select the option that says “Claim this business” or ” Owner of this company ? “ and follow the instructions. If you don’t have a Google My Business account, first create an account and then claim your business with it.
3. Get Google reviews to boost your local SEO
Knowing that Google likes what people like, it’s no surprise that Google Maps grants a ranking favor to business listings with positive customer reviews. But, how do you get customer reviews on Google? Well, when you create a business listing on Google Maps it automatically opens your business to customer reviews.
But that doesn’t mean you will get them. You will need to be proactive in asking your customers for reviews, and you will need to respond to them as well. Responding to reviews encourages more and lessens the damage caused by negative reviews.
4. Publish regularly on your Google Maps business listing
Like on Facebook, you can do publications on Google Maps which will appear directly on your business listing. Posting regularly tells Google that you are proactively managing your listing. And Google will take it into account when ranking. In addition, thanks to the publications you will be able to present concrete offers to an audience ready to engage.
5. Add local keywords to your website
You can also use your website to optimize your Google Maps referencing. To do this, you must work on the local SEO of your site by targeting in particular keywords specific to your geographic area. Of course, this will help your site rank higher in Google search, but it can also influence how your business listing ranks on Google Maps.
So be sure to incorporate keywords based on your location in the main pages of your site. Show Google through your website that you are prominent in your area. This will make Google feel more confident in ranking your business listing on Google Maps for that region.
6. Embed a Google Maps map on your website
Another way to have good Google Maps SEO is to embed a Google map on your website. Most businesses do it on the page ” Contact “. Incorporating a Google Map is another way to tell Google that your business is where your business is going. Be sure to use the same address than the one you have on your Google Maps business listing.
To embed a Google map on your website, search for your business name in Google Maps. Click on “Share” in your file and select the tab “Integrate a card”. Then simply copy and paste the link on your site’s contact page.
Business listings on Google Maps are getting richer, allowing users to quickly get the information they need and make informed purchasing decisions. The advice in this article will help you improve your Google Maps referencing, and benefit from the visibility, of the’commitment and increased income that accompany it!
Always with a view to improving your local SEO, do not hesitate to read our article on best practices for optimizing your Google My Business listing.