If you’re starting out in the world of online sales, you may want to learn how to personalize your e-commerce. Also, it is important that you know that there are many strategies for achieving success, starting with planning SEO content, through social networks, one of the factors that your company must take into consideration, up to the possibility of personalizing e-commerce.
E-commerce personalization is nothing new in online businesses. However, it often goes unnoticed even by large companies. Therefore, it is essential that your business is aware of personalizing its e-commerce to attract the public.
Here are 5 great reasons why customizing your e-commerce will help you sell more. By practicing these points you will have the success you expect.
Why is this topic so important?
In an era where all business is done digitally, e-commerce is a tool that will help you sell better. These web pages act as a branch of yours Online shop, bringing your product to thousands of people. It should be noted that many new users search and find businesses on the Internet. E-commerce represents an opportunity to be exploited, especially in the current situation.
Although online stores have existed almost as long as the internet appeared, they are rose to prominence during the COVID19 pandemic. Due to the prolonged blockade, many companies have moved their physical sales to virtual environments within a few months, thus creating a particular phenomenon, known as the e-commerce boom, which has led to the creation of several online stores. So don’t be surprised if many companies in your industry have their own virtual store.
Following this logic, it is more than obvious that having an ecommerce gives you advantages in the times we live in. But having an ecommerce is not enough to guarantee your virtual growth, you have to apply other strategies as well. One of them is adapt your e-commerce so that it is interesting for your audience.
The more personalized your e-commerce, the more identified your target audience will feel. Web design, ease of navigation, among others, are an important part of e-commerce personalization. So your company must have a unique presence in the virtual market that grows more every day. In addition to the above, some of the main reasons why you should customize your e-commerce are:
1.- Greater impact on your web campaigns
In digital marketing, web campaigns are usually conducted to showcase your digital product or service. In the case of e-commerce, you get a high conversion rate when they are highly personalized. This is because they convey simplicity and, above all, originality to site visitors.
By taking care of the design of your ecommerce, you give space to all the advantages that customization can offer you. The more unique your e-commerce, the more likely it is to be successful on the internet. As a result, it can generate far more profits for your business, resulting in long-term success.
2.- High probability of appearing in the first pages of search engines
Those starting the personalization process of their e-commerce have noticed that this practice greatly improves search engine rankings. This is mainly due to the fact that the more dynamic and personalized it is, the more web traffic it will be able to attract.
In the world of digital entrepreneurship, it is important that your business has stable web traffic growth. This is achieved with highly personalized e-commerce that meets the needs of your potential customers.
For example, responsive design, friendly processes, an attractive character, among others, are important elements for your company’s web traffic. It should be added that this goes hand in hand with the SEO strategy of your e-commerce to strengthen your online presence.
3.- Significant increase in online reputation
In the information age, the online reputation it’s all for you to grow on the internet. In short, online reputation is nothing more than the image or prestige of your company in the digital universe. This is evident from the comments of your customers, from the evaluation in many platforms where your company is hosted.
Google My Business, Facebook, Instagram, Youtube are just some notable examples of platforms with an online reputation. This is where personalizing your eCommerce can be a deciding factor in growing your business’s online reputation.
The more it adapts to the needs of your customers and the more freedom of navigation, the higher your online reputation will be. It is worth mentioning that this element also takes into account other variables besides the personalization of the online store.
Quick responses, interaction on social networks, etc. These are some of the features that add to the online reputation. So it’s important that your business has everything it needs to increase its digital authority.
4.- It is the first step towards a deeper digital transformation
To be successful, your online business must adapt to the needs of your customers. They range from a change in the language of communication, to a strategic transformation of the business if necessary. The first step for your business is through an e-commerce personalization process. This is where the entire global strategy will be applied to make profound changes to the your e-commerce.
For this transformation to be fully effective, your signature must be based on the data provided by the web metrics. Google Analytics, Supermetrics, Facebook Analytics, etc. These are just a few tools your business can use to change your e-commerce.
The e-commerce that makes its own digital transformations based on data has greater digital success. Then It is important for your company to take into account the data collected for web personalization. They can be the number of most visited pages, the bounce rate, the time spent. All of these metrics can help you improve and optimize your e-commerce and your strategies.
This data is interesting as it indicates user behavior within your e-commerce and brings corresponding improvements. It should be added that this discipline is known as Data Marketing o Data Engineering.
Having a person on your team in charge of interpreting the data will greatly help your e-commerce to function 100%, giving you very significant profits over the years and managing your company’s budget wisely.
5.- Customize your e-commerce: a great help for spiders
The spider are those that help a web page (in this case an ecommerce) to position itself in search engines. These robots, like Google’s spiders or the Bing network, prioritize updated web pages. And this is where having a personalized e-commerce can be of great help.
Search engines like Google better position ecommerce which helps improve user experience. This is achieved thanks to an e-commerce that personifies the essence of your business in the virtual environment. This will result in more permanence and more navigability for your e-commerce.
As a result of the above, your e-commerce will appear with strategic keywords within the search engines. Keep in mind that the more personalized your e-commerce and the easier it is to navigate, the better it will be for your SEO. It should be remembered that good SEO for your e-commerce equates not only to quality web traffic, but also to greater profitability.
This is mainly due to the fact that you don’t need to invest a lot of ad budget if you already have stable organic traffic. Which is, of course, a huge benefit you will have by customizing your e-commerce the right way.
Start customizing your ecommerce now to get great results
As you have seen, personalizing your e-commerce is much more than just changing colors or shapes. Offer better interaction to your users or giving your online store a new look is a task that must be done if your business is to be successful in the world of online business.
In the digital age, the key to success is to bring your business to the forefront. Having a custom ecommerce will give you better monetary profit margins on the internet. If you customize it with the latest plugins or optimize the landing, it will always be up to date. Not only to retain your most loyal users, but also to attract new audiences and increase your sales.
In case your ecommerce needs a boost to get off to a good start, Antevenio has the best solution. With ours Performance Marketing platform you will have all the help and tools to boost your e-commerce. You will have the opportunity to manage a proper digital marketing strategy and you will only pay for your results.