The two social networks do not target the same audience.
More and more companies are aware of the advantages that a presence in social networks. All platforms are different and it’s important to understand what sets them apart. This article talks about the 5 most important differences between Twitter and Facebook.
1. Different users
First of all, the two social networks do not target the same type of user. Twitter mainly affects journalists, politicians, public figures and business managers. This social network is less popular than Facebook, but it often reaches people who have an important role in society. As for Facebook, it reaches a general target audience, from all social spheres and all ages. By creating two people different, it will be easier to visualize the two types of intended target audiences. Communicate with the right target audience with whom your business wants to reach.
2. Different contents
If the users are different, the content should be adapted. Generally, the text that is posted on Twitter should be longer (with the limit of 280 characters) than on Facebook. The first social network has a more informative focus to allow people to think about various issues, while the second is a bit more entertainment. Indeed, readers have an information consumption intention that varies according to the social media consulted. The vocabulary used is also very different. Twitter requires stronger language to explain its expertise, while Facebook is more generalist.
3. A different climate
On Facebook, the climate is more festive and relaxed. Companies can publish various types of informal content such as quizzes, contests or any other information related to products and services. On Twitter, the atmosphere is more serious, as readers are looking for more professional and in-depth information.
4. The advertisement
On Facebook, it is possible to create advertising campaigns in various forms (single image, carousel, video, etc.) by choosing a precise objective. Advertising will be published through precise targeting based on location and interests. With a certain budget, it is possible to promote certain content. On Twitter, this practice is less advisable, because people don’t want to be influenced or buy something. Rather, the platform is a place to share your opinion on a given topic. We can still use advertising to improve brand awareness among important people, but it will be more difficult to measure concrete results.
5. Frequency of publications
The number of posts on Twitter is much more permissive than on Facebook. Since the life of a Tweet is shorter (around 18 minutes), don’t be afraid to post up to 3 to 5 times a day, compared to a maximum of 1 or 2 posts on Facebook (duration of 5 hours ).
Source : LinkedIn
Finally, a business can make good use of these two social networks if it judges that these platforms are suitable for reaching the right target audience.