Whether you are a newbie or an expert in the digital product market, meeting financial terms is a very common situation and can often lead to a lot of questions.
For this reason, we have created content to explain the main words and phrases that are part of the life of anyone who owns a digital product, sells other people’s products, or is a buyer.
Use the alphabetical index below to guide you better:
Appearance of Checkout Builder: you can customize the payment page or use one of the available templates.
Signature: This modality implies a recurring royalty for access to the content, i.e. the buyer must make periodic payments (monthly, bi-monthly, quarterly, semi-annually or annually, depending on the producer’s configuration) to have access continuous to the product for a certain period of time.
BINS: payment method used in the UK and which Hotmart offers as a local payment method.
Ballot: payment method used in Colombia and which Hotmart offers as a local payment method.
Chargeback: when a buyer contacts the company that issued their credit card directly and blocks the payment they previously made with that card.
Commission: commissions are the amounts available in your withdrawal account.
Affiliate commission: is defined by the creator of a particular product and determines the exact amount that the Affiliate or Affiliate will receive for each sale generated.
Parts conversion: With currency conversion, you increase your chances of conversion by allowing people from other countries to purchase your product with the same experience and ease as buying locally. The person will be able to pay in the currency of their country without international purchase costs.
Cross-selling: Known as cross-selling, this is a selling technique in which a salesperson offers products that complement what the customer is buying.
Payment coupon: payment method used in Argentina and which Hotmart offers as a local payment method.
Customer acquisition cost (CAC): A metric widely used in marketing and sales that shows how much a business invests to gain each new customer.
Downward selling: offer the same or a similar product (even if it is not the main offering) when the customer cannot purchase the desired product at that time.
withdrawal limit: maximum amount that the withdrawal can be made. If the account is registered as an individual, the limit will be R $ 1,900.00 per month, while a legal entity account has no limit.
Local payment methods: Local payment methods offered by Hotmart are the most popular payment methods in every country and offering them is a great way to convey convenience and confidence to those who shop.
AT M: payment method used in Portugal and which Hotmart offers as a local payment method.
Buy in one click: Known as one-click purchase, it allows producers to sell products in the Hotmart member area without requiring buyers to re-enter credit card information or exit the platform.
OXXO: payment method used in Mexico and which Hotmart offers as a local payment method.
Payment page (payment): page where people enter their financial data and complete the purchase.
Cash payment: payment method used in Peru and which Hotmart offers as a local payment method.
Product warranty period: time available to the buyer to request a refund or cancellation of a product.
Payment deadline : period that runs from the time the purchase is approved until it is released for withdrawal on our platform.
WHY: payment method used in Colombia and which Hotmart offers as a local payment method.
Purchase recovery (or shopping cart recovery): Hotmart tool that allows data recorded by the lead to be recorded by the platform. Thus, if a lead has started the buying process and has given up before finalizing it, the Producer can identify that lead and carry out the work directed to it.
Automatic recovery of sales: Hotmart tool used to recover lost sales due to insufficient balance on buyer’s credit card. When there is an attempted multi-buy purchase that is refused due to an insufficient balance by the buyer, our system, to prevent your sale from being lost, will create a new transaction to charge the monthly amounts of the buyer in a recurring format (see term “Signature” at the beginning of this article).
Sales Retriever by payment invoice: possibility for the buyer to divide a purchase into up to 12 times in the ticket.
Refund: process of recovering money spent on a purchase.
Return on investment (ROI): A financial measure widely used to find out how much money the business is making (or losing) with each investment made.
Simple: payment method used in Chile and which Hotmart offers as a local payment method.
SEPA: payment method used in the European Union and which Hotmart offers as a local payment method.
SPEI: payment method used in Mexico and which Hotmart offers as a local payment method.
Automatic distribution of commissions for affiliates: the values of a sale made by an Affiliate are distributed for him and the Producer, all carried out automatically by the Hotmart platform.
Spread cambial: during an international sale on the Hotmart platform, the price paid by the buyer and the amount you receive may vary due to tariffs and taxes. This means that this new price involves currency conversions, down payment fees and legal taxes from the country of origin. The currency difference is the difference between the buying and selling price of a foreign currency.
Average ticket: represents the average value of sales per customer.
Upselling: this is an “acquisition upgrade”. It is about offering the buyer a useful product on the first purchase, encouraging them to take something of greater value in that category from the product already purchased.
A platform in addition to a complete payment system
In addition to having a payment system developed with everything the digital market demands, with Hotmart, you have solutions by your side Completed, integrated e automatic for your digital business.
See everything you have access to when you choose Hotmart:
- Sky is the limit! We have several formats available for those who want to create a digital product, such as ebooks, software, podcasts, video lessons, etc.
- Members area to share your content;
- You only pay when you sell;
- Tools to increase sales;
- Reports to help you create smarter and smarter strategies;
- Local payment methods in multiple countries, exclusive anti-fraud system, the ability to sell in over 12 currencies and anywhere in the world, and more.
It even has content on our blog that explains how hotmart works. Do not hesitate to access it! =)
Kisses and goodbye !