20 ways to improve your online presence
1) Take care of your website
They say first impressions are important, and in the case of online presence, they’re right. For many users, your website is your brand’s cover letter.
Therefore, the first step is to take a good look at the condition of your website. If it looks like it was in 2001, or if it has some usage issues, you need to renew and update it first.
2) do mobile marketing
It’s been a while since Google prioritizes mobile content in their ranking, it is therefore essential to have a site well suited to these devices.
To get the most out of this, think about how to adapt your strategy to mobile, for example with podcasts, voice searches, mobile-specific search ads, or geofencing (messages sent when someone walks past your business). ).
3) Set up an SEO strategy
Only 49% of small businesses invest in SEO And yet, it’s one of the most cost-effective ways to improve your online presence. And it is that having a good ranking in the search engines makes it easy for your potential customers to find you.
Getting into the top positions of Google takes time, but if you are successful, you will have a source of free visits for a long, long time. Study SEO best practices and put them into practice: the investment is sure to be worth it.
4) Don’t forget about SEO in social networks
When we think of SEO, we usually think of ranking in search engines like Google. But the truth is, social networks have their own fields of research and their role can be very important in strengthening your brand’s online presence.
In particular, Youtube is one of the most popular search engines in the world, so now you know it: when you create your profile and upload your videos, think about how to strategically place the keywords so that they find you more easily.
5) Refine your SEM strategy
SEO is essential to be visible in search engines, but its results usually take a long time to become evident. If what you want is to be found now !, this can be a very good option to locate paid ads in search engines through an SEM solution like Google Ads. In addition, the two strategies can be complementary: some keywords are more interesting for organic positioning and others for ad placement.
6) Dangerous remarketing
One of the great challenges of online marketing is that customer journeys are increasingly complex, with multiple touchpoints, channels and devices. Faced with this situation, the remarketing allows us to reconnect with users who already know us and move forward on the road to conversion.
7) Try Google Local Services ads
Google Local Services ads appear at the top of the SERPs, and if you go through the signup process, they appear with a Google check mark. It helps you improve your online presence by being more visible when users search for you.
8) Create a Google My Business profile for your business
Google My business is an absolutely essential tool for companies physical stores, since it allows you to rank in local searches and ensure that your potential customers find you. For the best results, fill in all the data in your file and update it regularly. Pay close attention to schedules, especially public holidays and vacations.
9) ask your customers for feedback
Reviews are a key factor in ranking on Google My Business. Of course, to get great reviews, giving great service is essential … but don’t stop there. Actively ask your customers for feedback and make sure you respond quickly to any issues that may lead to negative reviews.
10) Create quality content
the content marketing it’s another great way to invest in a brand’s long-term visibility. One of the most useful resources is to create a Blog company and update it regularly; In addition, you will thus positively contribute to the SEO of the page.
Whichever format you choose, remember that the most important thing is to keep your buyer persona in mind and to create the type of content that can be most useful to them.
11) Haz guest message
Do you know of any other blogs in your industry that have a good number of visits and interactions? It’s time to network and research guest posting opportunities.
the guest post These are guest posts on other blogs related to yours, often with a link that brings users back to your website. So it’s a great way to reach new people who might be interested in what you have to offer.
12) Create video content
Videos are a very shared format, which generates more interaction and which, in general, is retained more, so those are all advantages.
There are many different ways to integrate video into your strategy: create a YouTube channel, embed videos in articles on your blog or on social networks, broadcast live, make short videos for TikTok or Stories … you have plenty of possibilities to improve your online presence with videos !
13) make your content accessible
Awareness of the need to create accessible content (eg for the visually impaired or hard of hearing) is growing, but it is not yet as widespread as it should be. And yet it is a sure way of increase the reach of your brand between people who could not otherwise access it.
14) don’t abuse social media
This advice is a bit counter-intuitive, because you might think that the more social networks we have, the more visible we will be. But the truth is, it’s better to focus our efforts and deliver quality rather than quantity.
When deciding which networks to focus on, think first of which ones your target audience uses the most and remember that each has their own tone and way of communicating, so you will need to tailor your messages to you. connect with the public. .
15) focus on the interaction, not the followers
Another example of “quality over quantity” is the number of subscribers on social networks. It used to be that the merrier we were, but over time we’ve come to realize that the key to a good online presence is interaction. Therefore, rather than cranking up the numbers themselves, think about exactly how to reach the audience you want to capture.
16) Generate emotions with your posts
Since the time of Aristotle, we know that appeal to emotions it is a very powerful resource for convincing. And this is as valid in digital marketing today as it is in the speeches of Greek philosophers.
According to Buffer’s data, social media posts with a high level of emotionality are more shared. And this is not surprising, since we all want to share with our contacts the things that impact us or surprise us the most. So if you want to improve your online presence, think about how to bring that emotional touch to your brand.
17) interact with your followers
We’ve said before that interaction is essential and that quality is worth more than quantity, so get the most out of your social media profiles and, in particular, make sure you always respond to your followers and keep the conversation going. .
18) Advertise on Social Media
Social ads are a great option to increase your online presence because they allow you to multiply the reach of your posts. In addition, with all the information that social networks have about their users, they allow you to do highly segmented advertising and target exactly the audience you are looking for.
19) Email Marketing
Did you know that 99% of email users check their emails daily? the email advertising This is one of the most effective ROI strategies and can help you build your online presence by building a closer relationship with your mailing list users. It is a resource that you cannot miss.
20) Develop your network of contacts
Your online presence isn’t just what you say, it’s also what others say about you. If you want to be visible on the internet, do not hesitate to turn to other people who can help you, from your customers and employees to influencers or business leaders related to yours. You just have to stay in touch with them and offer them something of value.