WordPress – the most popular blogging platform – is without a doubt the most popular e-commerce platform as well as. WooCommerce by Automattic – its most popular plugin for building eCommerce stores – manages over 25% of the world’s online stores, according to Built with. So, that brings us to the question:
Why is WordPress so popular? First of all, it’s free (except domain and hosting costs), and it’s supported by a large community of developers and users. Then you have various eCommerce plugins for WordPress – most of the plugins are free and have additional features at affordable prices.
That said, if you’re looking to start an ecommerce store, you’ve come to the right place. Whether you’re looking for some great tips and tricks for beginners or the best plugins and tools to run your online store, I’ve got you covered. In this article I have compiled the best tips / tricks with the best plugins for WordPress.
Diving Into Ecommerce: Do You Have What It Takes?
You may have come across this infographic depicting the new generation of tech millionaires under … Read more
10 Tips for a WordPress Powered Ecommerce Store?
Let’s start by reading the essential tips and tricks for starting an e-commerce store. You need to implement the following tips / tricks to be successful.
1. Add quality images
If you add high quality images, it helps people to know the details of your product – especially if you have a design or fashion store. Then it also helps your store get featured or participate in Google search buying campaigns.
2. Add product videos
It is essential to add product videos to sell more – especially if you are selling an electronic or digital product. It helps people to trust your product because they can see your product in action in the video and get to know it better.
3. Optimize product titles
You need to optimize product titles (and even descriptions) for SEO. It helps your product get featured or rank higher in search engines. In short, your titles must be descriptive, and they must also contain relevant keywords.
4. Transparent policies
People always research policies before purchasing a product. If you keep them short and simple (maybe an explanation above), it reinforces the confidence of your customers. They will know that they are not being lied to or cheated by using legal jargon.
5. Simple registration
People are usually in a rush to buy their favorite products online. If they’re stuck on a long registration form, they get upset and cancel the process. That said, your registration page should only ask for the necessary information.
6. Easy purchasing process
The buying process should be quick and easy. You have to include only the required steps and data. For example, it will be completely optional to add coupons (maybe a button on the cart; not a pop-up asking for an action).
7. Promote on social networks
You have to promote your products online to develop your customers. Maybe you can connect with influencers, plan an advertising campaign, organize a promotional contest, or post useful videos or tutorials on social media platforms.
8. Add a blog to your store
A blog helps in many ways. First of all, your store receives more content, which can lead to better search engine rankings. Then you can publish news or tutorials to inform your customers. Finally, he engages probable clients.
9. Manage loading times
Mobile is now the main platform, site speed is crucial to sell more products. If your website loads slowly, people may give up and buy from a competitor. So you need to invest in a fast website infrastructure.
10. Build mobile friendly
Since the majority of people are now browsing the web through mobile devices, it is essential that every eCommerce store supports mobile. Your mobile site must be quick to load and offers easy navigation and awesome features.
10 plugins and tools for WordPress E-commerce Store
Now, let’s discuss the best plugins and tools to launch an ecommerce store with WordPress. I’ll start with WooCommerce. Did you guess?
WooCommerce is the most customizable – and popular – e-commerce platform that runs WordPress. It is customizable and extensible; you can use its extensions to add new features or customize old features.
It also uses mobile apps so you can manage your store on the go. Since it is the most popular ecommerce platform, you get lots of options when choosing a theme, a service provider, or store setup assistance.
2. Member Press
MemberPress is a membership plugin for WordPress, which allows you to add a paywall to your blog or website. This means that you can use this plugin to restrict content and charge your users for access to premium content.
You can create and manage memberships with MemberPress. Then you can allow or deny access to publications, videos and digital files by subscription.
Easy Digital Downloads boasts of a great solution to sell digital products via WordPress. Whether it’s eBooks, photos and videos, software, songs, or any other digital asset, you’re in good hands with this solution.
You can localize your website and add payment gateways as needed. Also, you can extend it using extensions to boost your online store.
ConvertKit is an email marketing solution that works with WordPress. It helps you customize and integrate forms on your e-commerce site to turn your readers into loyal subscribers. But this is only the beginning!
You can organize subscribers using segments and tags. Then you can send them personalized emails, and integrate it with other tools as well.
HubSpot is a popular customer relationship management solution. HubSpot for WordPress brings its power to your e-commerce store. Its plugin helps you grow your business by improving marketing, sales and services.
It offers many features such as contact management, forms and popups, live chat and chatbots, email automation, built-in analytics and more.
Veeqo is an inventory and order management solution for WooCommerce. It is a centralized platform for order and shipment management, inventory synchronization and returns processing. It also supports other ecommerce platforms.
You can synchronize the inventory on many online and physical stores to avoid overselling the products. It also helps in efficiently returning or shipping products.
LearnDash is a great tool to start your e-learning platform. It offers many features for create courses, monetize them, and do everything else. You can create quizzes, join forums, and assign badges and certificates.
In addition, it offers subscriptions, subscriptions, course packages and licenses, and more to monetize your courses. Doesn’t that sound like a great tool?
Relevance is a “best search”Solution for WordPress. It replaces the de facto search engine to deliver superior results with the best presentation.
It comes with a lot of features and customization options. It allows phrase search and supports fuzzy matching to match partial words. It can also index custom post types and provide “Did you mean?“suggestions.
9. 404 pages
404page is the most used plugin to create error pages in WordPress. Since 404 pages don’t provide any information, you lose customers if someone visits an unavailable page and lands on a 404 page in your online store.
However, 404page helps you solve this problem. You can create custom pages for override default error pages, which may include useful information and links to products.
ten. Smart e-commerce ads
Clever Ecommerce Ads is a powerful marketing automation tool to improve your marketing strategy with Google Ads. It helps to automatically generate relevant keywords depending on the products and categories of your store.
If you go for Google Ads, this is a useful solution. This plugin optimize your advertising campaigns, adjust your bids and maximize your budget.
It’s all about the best tips and tricks and must-have plugins and tools to launch an e-commerce store with WordPress.