Color is an essential part of the design and illustrations. Choosing the perfect color combination is a step that every designer and artist should take. A combination of colors can make or break your job, your design, your project.
In website design, but not limited to, one of the most important choices we make is color selections. Your color palette is therefore essential, even on social channels, where color choices have a strong emotional, emotional and cognitive impact.
It’s true: the colors we choose can have a psychological impact on the viewer.
For example, red is generally considered to be a high energy color, while blue implies calm and peace or professionalism depending on the industry. To give you a rough idea of this, consider the colors you could use on a website that sells children’s toys versus a site for a law firm. You will probably go for very bright colors for the first and muted tones of blue and gray for the second.
But how do you know which colors work well together?
Fortunately, you don’t have to be a master of color theory to create a workable color palette. To help you with the important task of selecting colors, here are some of the best free tools.
Inspiration can strike anytime. It could be the decor of a hotel room or the park light at night that inspires your next color scheme… your website, your office, or your logo.
Below are 19 tools to help you choose the perfect color palette for your project.
1. CANVA COLOR TOOL
This tool teaches you everything you need to know about colors, their meaning, and the many color combinations that will hopefully inspire your next design. Just pick a color and you’ll find out how it’s mixed, how you can use it in your designs, and even how people feel.
Coolors gives you the option of uploading an image of your choice and creating a color palette based on the colors found in that image. With Coolors, you can export and save the generated color palette as PDF, PNG, SVG, SCSS or COPIC. In addition, there is a Coolors app for Android or iOs smartphones and it also has an Adobe Photoshop and Adobe Illustrator plug-in.
3. ADOBE KULER: COLOR WHEEL
This is an official Adobe tool to help you generate a color palette. There are two options for generating color schemes: you can play with the color wheel and generate color schemes based on the color you choose, or upload an image and let Adobe Kuler generate one for you. Then you can save the generated color palette to the Creative Cloud library (if you have one).
Paletton lets you choose a base color for the layout and then displays various similar shades in small boxes corresponding to the color you choose. With Paletton, you can then share the color palette by generating a link for it. Optimize the palette by choosing “adjacent colors” based on the primary color and corresponding shades, or a “triad” or “tetrad” option where you can create visual simulations for three or four color combinations.
5. DEGRAEVE COLOR PALETTE GENERATOR
Degraeve’s color palette generator is a simple tool that lets you paste the URL of an image online and then create a color scheme based on it. It’s simple, with no other features. But it does the job.
6. PALLET GENERATOR
With this tool, you can upload up to 20 images to generate a color palette. You can change the colors using the slider. To choose colors from a small fragment of the image, you can use sample selection.
7. MATERIAL PALETTE
In the material palette, to generate a color scheme, you need to choose two colors from the displayed tiles. The color palette generated by the Material Design palette can be downloaded or tweeted.
Khroma uses AI to learn which colors you like and creates unlimited palettes for you to use and save. Pick a color scheme and Khroma produces some great combinations that you can display as a typography, gradient, palette, or custom image. You can also display other people’s palettes if you need inspiration.
9. COLOR PER PIXEL OF HAIL
Color by Hail Pixel continues to generate color swatches until you are done with the color scheme you want. Start with a color and continue adding colors by moving the cursor on the screen; just click to save a color.
Palettr generates color schemes inspired by photographs uploaded by users at 500 pixels. You can search for photos using keywords (the site offers a search by theme or by location); when Palettr returns the search results, you can view the photographs with the color combinations they inspired.
Finding the right colors for your business, for your brand, is not easy and these tools can help you consistently.