Youtube advertising formats: which format for your ads?

Youtube advertising formats: which format for your ads?

12

Youtube advertising formats: which format for your ads?

When you start on Youtube, one of the first questions you ask yourself is the choice of formats to achieve the objectives of your campaign. We will explore the different formats of YouTube advertising together to give you all the spheres to be successful in your campaigns.

The Masthead format: the main Youtube advertisement

This is the Grail of Youtube advertising formats since it covers the entire YouTube homepage (on desktops and mobile devices). Broadcast this format if you want to advertise or launch a new product or service or reach a very large audience in a short period (e.g. during sales). YoutubeMasthead banners are only available upon reservation through a Google sales consultant.

You can do a rendering simulation to see what your advertising might look like. 

When to use this advertising format? When you want to achieve a very large goal and your budget allows it

Where is this format distributed? It is broadcast at the top of all home feeds for desktops, mobile devices and TVs.

What are the price conditions? Reservation at the CPM

What are the objectives of the campaign? Public and brand awareness

The advantages: Low CPM / Diffusion Large / Very strong impact on reputation

The -: Minimum budget to hire / Less targeted audience

News: The Masthead is now available to everyone with a purchase from CPM. It is a good alternative to booking and you can also add some targeting if you wish.

 

Discovery: video ads on Youtube

Video Discovery ads on Youtube include an image of your video in miniaturized format accompanied by text. This Youtube advertising format offers different sizes and aspects depending on the location of the broadcast, but users are still invited to click on it to watch the video. The video is then streamed on the watch page or on the YouTube channel.

When to use this advertising format? Promote suggested video content

Where is this format distributed? In YouTube search results / Next to similar YouTube videos / On the YouTube mobile home page

What are the pricing conditions? Revenue per click on the preview to view the video ad

What are your campaign goals? Interest in the brand and products

Professionals: Native format / Complementarity with the Trueview Instream formats

The -: CPC rather high

Playback of OutStream ads

Playback of OutStream ads starts with the sound muted. Users can touch the ad to reactivate the audio. This YouTube advertising format is designed to increase the audience of your video ads at an attractive price. Outgoing ads appear on Google video partner sites and apps. They are not available on YouTube. They can be distributed in various mobile positions. On the mobile web, they are displayed in banners, while in mobile applications they are displayed in banners, interstitials, in In-Feed format, in native format, as well as in portrait and full screen mode. 

When to use this advertising format? Expand location

Where is this format distributed? This advertising format is only available on mobile devices and on Google partner sites

What are the pricing conditions? Turnover with visible impressions (vCPM)

What are the objectives of the campaign? Audience and brand awareness

The +: Additional pitches / low CPM

The -: Check the quality of the sites

Les Bumper Ads, a classic YouTube advertising format

Bumper Ads is a video advertising format. They last up to six seconds. It is streamed before, during or after another video. Users are unable to ignore it.

When to use this advertising format? Broadcast this format when you want to reach large-scale users with a short, punchy message.

Where is this format transmitted? Bumper ads are shown on YouTube videos as well as on Google Video Partner sites and applications.

What are the price conditions? Billed at CPM, is the strategy of bidding at the target CPM (automated auctions)

What are the objectives of the campaign? Audience and brand awareness

The professionals: Weak CPV / Several interesting roles (teasing / recall)

The -: Short format: 6s 

 

Skippable instream:  your ads embedded in YouTube videos

skippable InStream ads are shown before, during or after other videos. The user can choose to ignore the ad after five seconds. These ads are often used to generate video views.

When to use this advertising format? Broadcast this YouTube advertising format when you want to promote video content and when you want to generate engagement (especially video views)

Where is this format Skippable InStream ads appear on YouTube watch pages as well as on the sites and apps of Google video partners.

What are the price terms? With the CPV bidding strategy, you pay only when a user watches 30 seconds of your video (or its entirety if it lasts less) or when it interacts with the elements of the video. With the “Target CPM”, “Target CPA” and “Maximize conversions” bidding strategies, you pay by the number of impressions.

What objectives of the campaign? Sales / Outlook / Website traffic / Awareness of the public and the brand / Interest in the brand and products

Pros: General purpose format / Weak CPV

The -: None

 

Non-skippable instream: other video advertising formats on Youtube

Ads Non-skippable in-stream streams last up to 15 seconds. They are shown before, during or after other videos. Users are unable to ignore them. They are only available in India, Malaysia and Mexico, as well as in the EMEA region and Singapore.

When to use this advertising format? Broadcast this format when you want to promote video content and when you want to generate engagement (especially video views)

Where is this broadcast format located? Non-skippable InStream ads appear on YouTube watch pages, as well as on Google Video Partner sites and apps.

What are the price terms? CPM. Non-skippable in-stream ads use the “target CPM” bid strategy. What are the objectives of the campaign? Audience and brand reputation

The +: Good for reputation

The -: Internet users can experience frustration with the brand that prevents them from seeing their videos / CPV elevated

Whatever the YouTube advertising format used (Bumper, Skip, Passable, Masthead …), they must be combined to answer your problems. This also allows you to vary the messages to avoid too high repetitions on a single ad.



admin

Related Posts

#YouTube introduces chapters to make long #videos easier to play

#YouTube introduces chapters to make long #videos easier to play

7 YouTube channels to learn how to cook with international chefs

7 YouTube channels to learn how to cook with international chefs

No Comment

Newsletter

Follow

Subscribe to notifications

Recent Posts

Categories

Meta

Archives