What is content marketing and what is it for?
In several articles I have already spoken to you about content marketing and its importance as a branding resource Today I’m going to take a closer look at this topic. We’re going to define what content marketing is, how it can be used, and what it can do for your business, so keep reading.
It’s important in times of ad saturation Knowing what content marketing is.
saturated with product and service offerings. There are some techniques that prefer clicking on digital ads. For example, a headline that attracts attention, images that arousing the desire for something, and act Ionic buttons that promote Click. But as soon as we get traffic to our website, how about what will our audience find?
In an ideal scenario, once our audience lands on our website or social network, we will buy what we sell. But is that realistic? We would have to market a product that is too valuable to happen. However, when we sell clothes, toys or advertising services, many people do the same. Why should people buy our products and not those of the competition?
This is where content marketing comes into play. The ability to generate valuable content for a brand. This is to arouse interest not only in what we do, but also in what we are. We intend to go beyond commercial action. Marketing Contents tries to build relationships between a brand and its audience. We hope that they will not only become our customers, but also our sponsors.
How do I create a content marketing strategy?
One of the keys to content marketing is loyalty. When a person lands on our website, we want them to come back. And even better that you share our content. This is how we increase our visibility and have more opportunities to generate sales . How do we do it Create valuable, entertaining, educational, or informative publications. That means we conquer our audience.
You can see an example of content marketing in this blog. As I mentioned earlier, I have a digital agency called Castelvania . In times of isolation and economic crisis, marketing services that are not a necessity are a very difficult task. When I live in an underdeveloped country, as is my case.
Has the implemented strategy served me well? Yes and a lot. Not only did I gain visibility, I also reinvented my business. My main income currently comes from online advice . Would I have gotten a customer if I hadn’t previously won their trust? Might not. I’m also looking for other alternatives, such as looking for sponsorship affiliate marketing and monetization for Adsense .
The creation of content opens up different perspectives and allows us to visualize different scenarios. Our goal is the sustainability of our business. And for this it is important to have an audience that appreciates our work.
What is Content Marketing?
Do you make clothes? Create a YouTube channel that talks about fashion! Are you making cakes Create a Blog where you can tell us your recipes! Do you dedicate yourself to music? Use your social networks to give an example of your work and win more customers! This is content marketing. Use valuable content to increase your visibility and your conversion chances.
Would you like to learn more about this technique? I recommend the Spanish version of the book CONTENT MARKETING plan in 30 days . And if you would like me to accompany you in creating your content, write to me !
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Do you know of other ways to create content? Tell me in the comments See you soon!