What is Black Hat SEO? – In practice with ricotta
What is Black Hat SEO?
This is content that is intended to teach what Black Hat SEO is, but does not recommend using this practice. In fact, the intent is to guide you so that you can identify what these techniques are, so that you can monitor yourself and stop using them if you run one of them without knowing it.
Black Hat SEO is a set of strategies that are used on a website for you to improve your position in the search engines. In contrast to the so-called white hat, this procedure violates all rules that are defined as best practices by Google.
Guidelines for Google Webmasters
To target SEO experts who improve websites, Google has a set of rules that define guidelines to determine what can and cannot be done. That is, if you want to appear in the results, you have to follow the rules.
Some techniques that were considered illegal were also referred to as quality guidelines. This means that if such an action is identified, the website may be completely removed from the Google index or even be affected by an algorithm. This way it will no longer appear in the search results.
It is worth noting that a technique that is not on the list does not mean that it is legal. If the website does an analysis and Google sees this as fraud or manipulation, there is a possibility that the page will be removed. Basic Principles for Building Websites
To make it easier for people who want to build good websites to understand, these rules contain a number of tips. The most important thing is that the pages are created for the users and not for the possible results that can be achieved in the search engines.
Therefore, no measures should be taken that deceive visitors with tricks. The ideal is to look for alternatives to make it special and valuable according to the attributes you have designed yourself. So you can stand out!
If you want to create a website, avoid the following Black Hat SEO techniques:
- Participate in link schemes: Buy and sell approved links on PageRank or create page URLs;
- Publish copied or automatically generated content: insert excerpts from texts that already exist on the Internet or were created using keyword ranking tools;
- Create markups of overly large snippets: add plug-ins that indicate that the page was evaluated without actually being.
- Adding hidden text and links to the pages: adding the content in a way that the user cannot see, e.g. B. behind pictures or with text in the same color as the background;
- Perform camouflage techniques: camouflage content that shows different results for users who access the page;
- among others.