What is Facebook Insights and how does this function work?

What is Facebook Insights and how does this function work?

Many companies with Facebook Pages do not use the statistics available on Facebook Insights and end up missing out on the opportunity to make their business even more profitable.


Still in this article:

  • What is Facebook Insights?
  • How do you use the Facebook function?

What is Facebook Insights?

O. Facebook Insights (Facebook Audience Insights) is a data and information platform that shows how the audience is interacting with your page.
So you can find a Facebook Insights button in your manager (the name of the tab is “Information” in Portuguese). If you click on it, you will get valuable information such as:

  • geographical information;
  • Age and gender of the public;
  • Main Pages Users Enjoy;
  • lifestyle;
  • and much more.

With this data it is possible, for example, to prepare certain content for your audience. Hence, engagement tends to increase as communication becomes more assertive.

Use of Facebook Insights?

It is common for people not always to know how Facebook Insights can help with marketing strategies. That is why we have prepared this article with good tips. See how this feature can be used!

Target group

In order for your media campaign to achieve good results, it is important that it is aimed at a specific target group. With that in mind, Facebook Insights is a great ally as it helps you keep track of valuable data about your audience. At the deepest level, Audience Insights also lets you view data across Facebook, and even create audiences and save them in ads for later use.

Knowing the target group

On your page Facebook is targeting who you want to reach, or negative personas ? You may have imagined an audience, but other people are interacting on your social network.
From this information you can change strategies, develop posts that are better aligned with your goals, and of course, convert more.

Create Personas

The use of the data collected in the tool is the first step in defining how effectively what your target group is. By separating the data by age, gender and geographic statistics, we were able to create the visitor profile, better understand their needs, and focus on one of the most important points of the overall marketing strategy, creating relevant content for the audience
It is also worth noting that the tool also allows us to find publications that we like the most. All so that you can create exactly the content you like best, with the style that best suits you.
Thus, by analyzing new publications, we can better understand whether the adopted format includes more than the previous one. Finally, the great thing about Facebook Insight is that it shows data over time, so you can have a broader view of everything you do and improve your page, and therefore your business.

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