What can it do for your business?

What can it do for your business?


HubSpot is one of the most complete solutions for inbound marketers, with different modules and price scales to adapt to all needs. They recently released a new mod that promises to put an end to the headaches of the operations department: Operations hub. We tell you what it is, how it works and how much it costs (spoiler: many of its functions are free!).

HubSpot Operations Hub what it can do for your business

What is HubSpot Operations Hub?

HubSpot is one complete inbound marketing solution It is divided into different modules or “hubs” which can be contracted separately. So far we had the following:

  • HubSpot CRM: a totally free solution to organize, monitor and maintain relationships with prospects and customers.

  • CMS Hub: A content manager focused on empowering websites to help customers grow.

  • Marketing hub– a marketing management tool to create content, generate traffic, generate and manage leads, write reports and organize your team.

  • Sales center– a solution to automate the sales process.

  • Services Center: a module focused on customer service management.

Too, Operations hub This is a new module that adds to the previous ones and focuses on the alignment and coordination of operations. The software is centered around the RevOps or operations center, which allows to gain visibility on the different departments of the company and to coordinate all the tasks, solving the problem of data silos and incompatible management tools. .

The main features of the HubSpot operations hub

Data synchronization

Data synchronization is a new way to connect your business applications to HubSpot natively. This way, you can coordinate your HubSpot records with all your tools, without wasting time importing and exporting. Ultimately, you make sure that your customer data is always consistent and up to date.

What HubSpot Operations Hub can do for your business

Operations Hub integrates with 25 new apps, including Google Contacts, Mailchimp, Microsoft Dynamics, Mindbody, and Bullhorn. You can connect different types of applications, from ERP to email marketing and billing solutions. You can find all supported apps on the Hubspot Marketplace. Additionally, HubSpot has already announced that it will expand the list of integrations available in the future.

What HubSpot Operations Hub can do for your business

There are four big differences between data sync and traditional integrations:

  • Traditional integrations only sync data one way, say, from your CRM to your email marketing solution, but not the other way around. Instead, data sync works both ways.

  • Traditional integrations start syncing data the moment it’s set up, but data sync includes history as well.

  • Traditional integrations work from triggers. When a certain action occurs in one app (for example, when a lead’s data is updated), the information is sent to the other app. Instead, data synchronization works in real time and keeps the two databases in sync at all times.

  • Traditional integrations come pre-built, while data sync lets you customize the data passed from one app to another.

Scheduled automation

Scheduled automation lets you run code directly in HubSpot workflows. Previously, automation in HubSpot was limited to a series of preconfigured actions, but now it’s much more flexible because the only limit is your imagination.

As your business grows, customer touch points multiply, making automation a must. But every business has unique needs, so pre-configured automation solutions lack flexibility. With planned automation, the operations team can quickly adapt processes to changing customer needs.

Scheduled automation includes three automated actions:

  • Actions with custom code in workflows.

  • Webhook actions in workflows.

  • Actions with personalized code on bots.

These last two types of actions were previously available in other Hubspot modules, but are now only available in Operations Hub.

Data quality automation

“Dirty” data slows down teams and spoils the customer experience. HubSpot’s data quality automation enables data cleaning not only easy, but automatic. It is a new series of actions within workflows that automatically format property valuesFor example, updating the format of phone numbers, using capital letters if necessary, or correcting the wrong dates.

This feature saves you a lot of time in CRM management, so you can easily grow your customer base and integrate data from different sources without having to worry about data cleanliness.

New data formatting actions can be added to your workflows just like any other. You just need to create or edit an existing workflow and activate this function for the data to clean itself up.

Additionally, if you are using data sync integrations, ‘clean’ data will be sent to other apps you use, allowing the whole system to run seamlessly and your team can spend more time on them. really important tasks.

How much does HubSpot Operations Hub cost?

As with the rest of the HubSpot hubs (with the exception of CRM, which is free and unlimited), Operations Hub offers different pricing levels and options. Let’s see what are the main features of each version.

100% free version

  • Bidirectional data synchronization

  • Default field mapping

  • Historical synchronization

  • All third-party integrations

Starter version: from $ 50 per month

Includes all the features of the free version plus custom field mapping.

Pro version: from $ 800 per month

Includes all the features of the Starter version, plus the following:

  • Automation and programmable bots

  • Webhooks

  • Data quality automation

  • Additional reports, lists and workflows

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