What are the #professions and #salaries in #digital #marketing?

What are the #professions and #salaries in #digital #marketing?

To promote a brand, a product, a service, digital marketing is essential. Exploiting new technologies, it turns out to be a formidable lever for the visibility of a company. This rapidly expanding sector regularly posts job offers for digital specialists. If working in digital interests you and in particular marketing, I have grouped together for you the main trades, as well as the salaries that can be collected for each of them.

SEO managerThe SEO manager is an integral part of a company’s marketing team. It supports the natural referencing of the website. Its role is to develop a strategy to optimize its visibility. This pole position is a guarantee of better conversion of potential customers.

The SEO manager is an integral part of a company’s marketing team. It supports the natural referencing of the website. Its role is to develop a strategy to optimize its visibility. This pole position is a guarantee of better conversion of potential customers.
The SEO manager is an integral part of a company’s marketing team. It supports the natural referencing of the website. Its role is to develop a strategy to optimize its visibility. This pole position is a guarantee of better conversion of potential customers.
Being responsible for SEO means auditing the strengths and weaknesses of a company in terms of SEO. It prescribes the actions to be followed in order to reach the desired volume of traffic.
In order to carry out his mission, the SEO manager must be an expert in web marketing and have solid knowledge in webmastering. Ease in processing codes is also required.

The salary of a junior SEO manager, that is to say with 3 years of experience, is around 30,000 to 35,000 euros per year . That of a professional is between 35,000 and 50,000 euros per year.

Traffic Manager

The Traffic Manager manages all the flows of a brand’s web platforms. He studies the vectors of traffic acquisition to one or more websites of his employer. Its objective is to generate quantity and quality visits allowing a good conversion rate. The amplification of this flow constitutes the core business of a Traffic Manager.

In order to assess the audience, he is in charge of advertising tracking. He must therefore master the main acquisition generating tools. These include SEO, e-mailing, SMO (Social Media optimization), retargeting, affiliation and marketplaces.

Salary varies by experience . A Junior Traffic Manager earns around 25,000 euros per year while a senior receives up to 45,000 euros per year. For the expert level, this salary can go up to 60,000 euros per year.

Web editor

The web editor is a web journalist. He must provide content that meets the needs of Internet users, while taking into account the constraints of search engines.

To occupy this position, it is necessary to have a good general knowledge and an ease of writing. Curiosity, mastery of spelling and grammatical rules are also among the qualities required to practice this profession. The web editor must also be able to synthesize the information.

The salary of a web editor is 20,000 euros per year for a junior, 35,000 euros per year for a senior and 50,000 euros per year for a expert.

The Content Manager

The Content Manager is a profession between the Social Media Manager and the person responsible for editorial content. Among its main missions, we cite information watch, flow analysis and the study of visitor behavior. He also implements a content strategy.

Several skills are essential to occupy this position, such as having a good linguistic level and a command of HTML / CSS code. Knowledge of natural referencing and optimization of visibility on search engines (SEM) is also required. Finally, he needs good statistical analysis skills.

Content Manager is an emerging profession in the world of digital marketing. His salary changes over the course of experience. For a junior, it comes back between 30,000 and 40,000 euros per year and for a senior, it can go up to 50,000 euros per year.

Social Media Manager

The Social Media Manager is responsible for optimizing the popularity of a business on the Web and maintain its reputation. He determines the digital marketing strategy to follow and supervises the work of the Community Managers.
He must be comfortable in handling digital tools. In addition, he must master written and oral communication as well as web marketing.

The most suitable profiles for this job are those of a digital communications manager or a Community Manager. Web project managers and webmarketers can also exercise this profession.

The salary of a Social Media Manager hovers around 48,000 to 56,000 euros gross annually for a beginner (less than 5 years of experience). For a senior with more than 10 years of experience, the amount is around 70,000 euros per year.

UX Designer

The UX Designer (or User Experience designer) creates, optimizes and personalizes the digital platforms of A brand. He takes care of the various user interfaces at the level of the website, IoT (Internet of Things), applications and mobiles.
He works in close collaboration with designers, developers and product managers in order to ‘Optimizing the User Experience.

To become a UX Designer, it is essential to have an in-depth knowledge of design, to master multimedia and to be comfortable with programming languages. These skills are essential in order to be able to analyze the limits of the existing interface and suggest user-oriented improvements.

An UX Designer earns an average annual salary of 40,000 euros. Workers with several years of expertise in this field can earn up to 68,000 euros per year.

E-commerce manager

This position is open to online sales experts. These e-commerce specialists have marketing skills coupled with different technical skills. They also have a strong sense of digital commerce.

The action of the e-commerce manager depends on commercial success and the increase in turnover of a brand. He must have a good ability to communicate and convince, while demonstrating his effectiveness in handling communication tools. This work involves a direct relationship with customers.

An e-commerce manager can earn between 35,000 and 40,000 euros gross per year. To this can be added a percentage depending on the evolution of the company’s turnover. Some occupants of this position earn up to 80,000 euros per year.

Web project manager

The role of a versatile web project manager is to manage, coordinate and ensure work with his team. Thanks to his experience, he ensures the validity of deliverables to clients.

It is also the responsibility of the web project manager to determine the specifications, to write the directives and specifications for the project. He is responsible for setting up a production schedule and verifying the work before delivery. In addition, it is up to him to allocate the resources necessary for the project and to manage the revenues.
This manager must master databases, be comfortable with computer programming languages and have real ability to manage a team.

His annual salary is 25,000 to 35,000 euros per year at the start, but this amount can change to 65,000 euros per year for an experienced person.

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