There are many other reasons why businesses should use print ads to attract new audiences. Those who prefer print have a lot of disposable income. Print readers are more likely to receive college degrees and have an annual family income of more than $ 100,000 than non-readers.
Print also reaches all demographics. A quarter of those who read a printed newspaper are under 35 years old. In addition, print advertising is considered more reliable than online channels; a whopping 82% of people say they trust print ads in magazines and newspapers.
The fact is that print is still the most popular way to advertise and companies that advertise in newspapers and magazines are reaching new readers from every demographic. This is great news for companies that advertise in newspapers and magazines or for companies looking to use print to expand their reach.
If you want to create an ad campaign, use print media such as newspapers, magazines and direct mail campaigns are still the best way to connect with your audience.
If you want your print ad campaign to reach targeted and relevant consumers, follow these six tips.
1. Know Your Audience
The best way to make your print ad campaign a success is to know your audience. Who are you trying to reach, how can you talk to them and what do they want? If you don’t understand your audience, it doesn’t matter how great your ad is in a newspaper or magazine because you will struggle to reach the right people.
2. Find Publications That Fit Your Target Audience
As with knowing your audience, it is imperative that you use publications that reach your target audience. Every magazine and newspaper has an ideal reader. That’s why certain people pick up the Wall Street Journal and others turn to Tiger Beat. You need to find print publications that reach the most relevant customers and are most likely to buy your product when they see your ad.
3. Take advantage of effective print ad placement Getting your ad in the right newspaper and magazine is the first step. Where an ad is placed in the print ad campaign is also extremely important. Ads in the front of a print publication are generally better remembered than those in the center.
If you want your ad in a magazine or newspaper to have the most impact, try to put it on the first page, the inside cover, the back page. and inside back cover.
4. Use high-quality images and minimal text Your ad campaign may be in a newspaper or magazine, but the Internet has influenced the way buyers consume their data. For the most successful print and online marketing campaigns, less or often more. Even in print ads, readers only look at ads for a few seconds.
To grab and hold their attention, show, don’t tell. Appeal to their five senses, use high-quality images, bold, clear font, and minimal text.
5. Add value to your print campaigns
& # 39; Value & # 39; in a print ad campaign, your customer tells something they didn’t know about the product or service, or makes money. Americans love to save money no matter their age or income, which is why coupons are so popular, especially in print ads.
The vast majority of Americans (85%) use coupons. Again, this doesn’t just apply to older consumers. According to recent data, 87% of Millennials, 91% of Generation Xers and 96% of Baby Boomers cut coupons from newspaper ads and circulars. When consumers think they are getting a deal, they reach for their scissors.
6. Track the success of your print campaigns Some companies choose an online marketing campaign because they think it’s easier to track return on investment (ROI) than with print ads. But there are plenty of creative ways you can track the performance of a print ad campaign.
A unique tracking code or promo number that your customers must provide at checkout to receive a discount can help you track sales that resulted from the ad.
You can also set up a unique point of contact. Asking customers to use a specific email address or phone number on print materials makes it easy to track the progress of your print ad campaign.