Black Friday, the day after Thanksgiving, has become, without question, the single most important shopping day for U.S retailers. The entire four-day Black Friday weekend is the official kick off to the holiday shopping season. And it can be a huge money maker for retailers, with 30% of all retail sales occurring from Black Friday until Christmas.
And it’s not just large retailers like Walmart or Target that rely heavily on Black Friday to juice their bottom lines. Thanks to the Internet, smaller businesses can compete with their much larger peers. In fact, the Internet has become an increasingly popular way to shop over the last decade, with approximately 40% of shoppers making purchases online in 2019.
This year’s Black Friday weekend is expected to be another year of record sales with the average adult expected to spend $400 on Black Friday sales.
What’s the best way for retailers to capitalize on the Black Friday spending spree? A strategic print advertising marketing campaign that both reaches your target audience and entices them with great offers.
Below are some of the top print marketing ways businesses can boost their Black Friday sales.
Choose the Right Print Materials
When it comes to marketing, you only get a few seconds to make a first impression and grab the attention of your customers. When it comes to print advertisements, whether it’s in a newspaper or magazine, a flyer, or a poster, make sure it’s well designed.
The best way to do that is to hire a firm that specializes in creating print media ads that help you stand out from the competition.
Promote an Irresistible Offer
There’s more to an irresistible Black Friday offer than just a sales discount. Think outside the box if you want to attract more people to your store. Instead of promoting a sale, consider a unique offer.
This could include advertising an hourly deal, a free gift with each purchase, or even a mystery savings scratch card. Anything that takes advantage of the holiday shopping season. If you own a bookstore, promote titles signed by the author.
Create a Sense of Urgency
Your Black Friday print advertising campaign should not only be enticing, but it should also feel urgent. And the sooner the better. Adding a time limit in which a shopper needs to take advantage of your Black Friday deal will force those sitting on the fence to make a decision. They either buy now, or lose out.
Take Advantage of Coupons
Black Friday is huge because people love to save money and get deals. We might be in the digital age, but traditional coupons are still the most powerful marketing tool a retailer can use when it comes to keeping loyal customers and attracting new ones.
According to the most recent data:
- Discounts and coupons came in as the top-ranked tactic for driving loyalty
- 89% of consumers name price as a top factor affecting their purchasing decisions
- 93% say coupons help them decide whether or not to purchase from a retailer or brand
- 91% of Millennials and 79% of affluent shoppers ($100K+ household incomes) use coupons
- 79% of consumers look for deals before making a purchase
Create Promotional Flyers
To capture any Black Friday sales, you need to get the word out. For your 2020 Black Friday advertising campaign, use customized printed flyers that highlight the discounts or promotional offers. You can track how successful the campaign is by making some sales or offers only available to those who come into the shop with the flyer.
Offer In-Store Giveaways
If any one image captures the idea of Black Friday, it’s people rushing into a store en masse. That doesn’t necessarily translate into shoppers sticking around and looking at the whole store. Encourage customers to stick around by offering an in-store giveaway, freebie, or competition. You could also just provide a hot beverage or food while they’re hunting for deals.
Black Friday in a World of COVID-19
The coronavirus has had a huge impact on local businesses and major retailers. And with Black Friday occurring in the midst of a second wave of COVID-19, retailers need to do their best to bring people through their doors while ensuring everyone remains safe.
This year, you could start Black Friday a little early and offer curbside pickup. Or, offer exclusive, pre-booked shopping times for Thursday, Friday, Saturday, and Sunday evenings. You could also consider extending the Black Friday sale.
Macromark—Helping You Reach Customers This Black Friday
This Black Friday is expected to be one for the record books. But to truly capitalize on the Black Friday weekend, you need to make sure you have a creative, effective print advertising campaign in place. If you need help developing and implementing a print advertising campaign for Black Friday, contact the professionals at Macromark.
With Macromark, we can help you stand out from your competitors and connect with your customers. Whether you’re looking to build a print media campaign from scratch or improve your current strategy, Macromark can help you create print advertising that attracts relevant shoppers and turns shoppers into repeat customers.
If you want to experience the advantages of a successful Black Friday advertising campaign, whether it’s in print, a magazine, or newspaper, the team at Macromark is ready for your call. We offer a variety of services to our clients including print media advertising in newspaper, direct mail marketing, buying advertising space, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1-(845)-230-6300.