The new platform allows brands to target their audience with creative tools and monitor the performance of their advertising campaigns in real time. An advertising format of 3 to 5 seconds is offered to brands. © TikTok
Available in over 150 markets and in 75 languages, TikTok has become a key player in the social media sphere, with its 800 million active users worldwide every month. To meet the needs of businesses, TikTok launches TikTok for Business : a global brand and platform, which brings together all the marketing solutions for brands.
Whether it's to launch new trends, to connect users or to advertise initiatives of public interest, brands create for an audience looking for true, authentic and fun content. By taking advantage of this unique and creative spirit, they offer users new ways to discover and interact with the products they prefer, Katie Puris, CEO, Global Business Marketing, TikTok.
The platform aims to provide marketing professionals with the tools they need to make themselves known, develop their visibility with the TikTok community and monitor their performance in real time. The goal: to create new trends and interact with the community, through immersive formats that adapt to the platform codes.
A 3 to 5 second ad format and creative tools for brands
To reach their audience, brands will be able to use a 3 to 5 second ad format in the form of video or an image, as well as In-Feed videos that can last up to 60 seconds in automatic playback and with the audio activated.
TikTok for Business brings together on its platform the creative tools developed by the social network, hashtag image challenges, which allow brands to invite users to create content around a keyword of their choice. Note that you can add a purchase functionality to the hashtag challenge, to further push the advertising experience.
Brands can also rely on effects that allow them to add a brand or product to the first or background of a 2D, 3D or augmented reality video. These branding effects can be combined with TikTok's hashtag challenges to further promote community engagement. When TikTok for Business is launched, the social network announces a new, actually enhanced effect, the Brand Scan to offer a new AR experience for brands.
Tools to measure its advertising campaigns in real time
To measure the effectiveness of its advertising campaigns, TikTok offers simple and easy-to-use measurement tools:
- an analytical dashboard to monitor the performance of your campaigns in real time, with the ability to customize your data by audience segment, single video or a combination of other criteria,
- by downloading your reports and monitoring different metrics such as the total cost , impressions, engagement rates, clicks, conversions, clickthrough rate, conversion rate, conversion cost, etc.,
- user behavior analysis with the TikTok Pixe l tool, which allows you to track how where users interact with the campaign, including conversions and actions that can be preset on the platform.
No pricing information was released for these advertising tools and solutions. TikTok invites interested advertisers to fill in a contact form to create a campaign on social networks, with prices that vary according to the objectives and expectations of the brands.