The new competitor to #TIKTOK : REELS by #Instagaram
Instagram has announced a new feature called Reels that will compete directly with TikTok in a constantly changing market. Therefore, the Facebook group relies on a frontal attack against TikTok and uses its usual strengths, namely the commitment, the number of users and the strength of their advertising tool.
To Go Further We have collected offers from Yuval Ben-Itzhak, CEO of Socialbakers, a marketing platform for social networks. This tells us:
“The formats of content in social networks have developed so much, from text to image, from story to music clips, that were created by TikTok and have conquered the world. Attack. Instagram is currently the social network where the highest level of engagement is achieved, while TikTok is gaining immense popularity with its new short videos that can be shared.
Launch of Instagram Reels in Brazil last November and more recently in France and Germany, Facebook would like to combine both, use the large and very committed audience and give it the current format.
The launch of Instagram Reels is a sure sign that Facebook is targeting TikTok, and although there are many platforms, TikTok is the only one that can keep up with Facebook and is a real threat can pose. TikTok’s ability to compete with the world’s largest social network over the long term depends on its ability to receive large brand advertising budgets.
There is a need for more diverse content, more advertising formats and more robust advertising performance measures to achieve one thing, but one thing is certain: TikTok will certainly arouse interest in marketing circles. Now let’s see if their new CEO, who joined the Disney platform, can turn that interest into business. »