Techniques for good SEO on Google

Techniques for good SEO on Google

Google is the most requested search engine in the world. In France, alone it concentrates more than 90% of the research carried out . Positioning your site well on this American search engine is therefore imperative, if you really want to offer it good visibility. How to properly reference a website on Google? Discover in this article the techniques which will allow you to boost your position on the leader of search engines.

Carry out an SEO audit of your website

How can you increase the traffic on your pages on Google if you do not not respect the fundamentals of SEO? Any natural SEO strategy must imperatively be preceded by an SEO audit. This last analysis, through certain specific tools, several factors relating to your website and your activity. The analysis is particularly interested in parameters such as:

  • Site performance ;
  • Keywords used ;
  • The architecture and content of pages ;
  • The strategy of competition .

Certain very practical tools help specialists to carry out a complete audit of web portals. The SEO audit makes it possible to identify the problems which hamper the good referencing of a website. It also helps establish, on the basis of the results of the diagnosis, the best action plan, the referral strategy adapted to your internet platform. You can in particular consult the natural referencing guide on to learn more about SEO audit and many other SEO tricks on Google.

Choose the keywords used [19659003] A SEO strategy on Google is based on specific keywords. Finding the right keywords is imperative for ranking your pages on Google. Your request list may now be out of date. In this case, it deserves an update to correspond to current realities. But finding the right keywords is not by chance. Several parameters must be taken into account, in particular your offer, the profile of your targets, the queries they use frequently … It is counterproductive to target queries that are too competitive or to stuff your pages with key phrases [BeingoneofthefundamentalsofyourSEOstrategythetargetedkeyexpressionsmustalsobeinlinewithyourbrandimageandyourobjectivesYoucanuseyourimaginationtofindyourprospects'favoritesearchtermsItisnotrecommendednotrecommendedSeveralmorepracticaltoolsarealsoatyourfingertipstoidentifyandworkonyourkeytermsTheseincludeGoogleSuggestGoogleTrendsSEMRush1frYourTextguruVisiblisSEOQuantumKeywordio…

Optimize the internal content of your pages

Creating quality content is one of the keys to the success of a natural referencing strategy. Text, image, graphic and video content is used to feed your pages . To display your pages on Google, you need to write SEO-optimized content. These must comply with several rules:

  • The content must be well structured with tags H1, H2, H3, H4;
  • The texts must be of quality, original and singular to differentiate yourself from the competition;
  • The meta description tag must be carefully written, inciting, and contain a main keyword;
  • The articles must be constantly updated or renewed, because Internet users and Google are greedy for fresh content…

Also remember to add texts on your image or video content to properly reference them. It is especially important to use good quality images, which must be properly named and indexed with the ALT attribute.

Increase awareness of your pages

There is a very close link between awareness of a web page and the traffic it receives. The more your web page is known, the more traffic you get, and you improve your positioning on search engines. Developing a good netlinking strategy and taking advantage of the potential of social networks are two practical methods to increase the notoriety of a site.

Develop a good netlinking strategy

Off-page optimization or netlinking aims to obtain external links which direct Internet users to your site. The more backlinks your web platform receives, the more legitimacy Google gives it. Several methods can be used to benefit from quality external links. The ones that work the most are linkbaiting and guest posting. Linkbaiting consists of creating relevant content to attract natural backlinks to your pages . As for guest posting, it consists of writing quality articles (containing links from your pages) on specific blogs in order to obtain external links. Here are other simple ideas that will help you succeed in a netlinking strategy:

  • Sign partnerships with web influencers to ask them to talk about your site;
  • Work with journalists to refer to your pages if you are specialized in a given field;
  • Study the backlinks of your competitors (with tools like Majestic SEO, and Ahrefs) and try to do like them

Index your content on social networks

There is a strong correlation between the social signals of a website and its positioning on Google. Thousands of Internet users interact on social networks and, as a result, they function today as search engines. By sharing your content on social platforms, you can reach more people.

It is not uncommon to find posts made on Facebook or Twitter in the SERPs . Highly shared content on these networks gives your link some credibility. Google, in turn, increases your trust rating, which can improve your site awareness. A good presence on major social platforms contributes to the creation of several backlinks to your page and improves your SEO on Google.

Make the user experience better

The time that a user spends on your website has an impact on its positioning. Having a very good satisfaction rate for your pages is vital to benefit from good SEO. Improving the user experience on your site is therefore an essential mission. We must therefore ensure that we have:

  • A good internal mesh for your site (so that Internet users and Google can understand its architecture in order to easily explore it);
  • A responsive site, that is to say say compatible with mobile devices and all types of screens;
  • A website which has a fast loading of 4 seconds maximum ;
  • An ergonomic website which offers an intuitive and pleasant navigation…

Improving the user experience is also the best way to optimize the conversion rate of visitors. Several tools can help you, including Google Analytics.

What to remember? Positioning yourself well on Google requires a lot of commitment and work. SEO audit, choice of keywords, optimization of your content and a good netlinking strategy are some of the essential tasks to get good results.

This article was written by a guest partner

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