How Marlboro Changed Advertising Forever

Sell an identity, not a product. Research Articles Used: https://en.wikipedia.org/wiki/Marlboro_(cigarette) https://en.wikipedia.org/wiki/Faust#In_psychotherapy https://www.theatlantic.com/national/archive/2013/03/welcome-to-marlboro-country-philip-morris-stakes-a-last-claim-in-the-west/274056/ https://www.theatlantic.com/business/archive/2015/02/the-real-marlboro-man/385447/ http://www.k-message.com/marlboro-man-story/ https://www.stopcorporateabuse.org/press-release/new-report-philip-morris-international-global-marketing-campaign-targets-teens https://www.cancer.org/latest-news/the-study-that-helped-spur-the-us-stop-smoking-movement.html Videos Referenced: Music – Lewis OfMan Song: Diamant *If

Read More