The study reveals that all the organizations have as a common base a first environmental action, with the implementation of waste sorting, accompanied by a monitoring system and compliance with regulations. This is the starting point of a gradual process leading organizations to increase the number of actions they undertake and to diversify them in the social and economic fields, year after year. Four key stages emerge from this study, like the stage of development of certain plant species:
– At start-up: start-ups (12% of organizations), engaged for 1 to 2 years. They carry out on average 5 actions, here and there, under the leadership of a few employees, in particular to develop the local roots of the organization. Small structures are more represented here than in other segments, proof that CSR is no longer the prerogative of large groups.
-Then comes the time of the organization for shrubs (23%), engaged for more than 3 years. They undertake between 5 and 9 actions with a greater emphasis on HR issues (recruitment promoting diversity and integration of disability for 55%), working conditions or towards stakeholders (59%).
-The poplars (38%), committed for more than 5 years, choose to push certain subjects more strongly, such as reducing their waste (69%), their consumption (60%) and are starting to reflect on the reason for be of the organization (60%). They take 10 to 14 actions.
-Finally, the oaks (27%), engaged for more than 8 years, deepen the main issues not covered in a global search to control all impacts. Reduction of
CO2 emissions (80%), responsible purchasing (78%), protection of biodiversity (61%), circular economy (51%) are all examples of the 15 to 21 actions taken on average