Some #SEO #learnings to be considered

Some #SEO #learnings to be considered

Yes. As understood from the title, in this article, we wanted to inform you about some seo rules that e-commerce does not need to do. E-Commerce sites that have a high number of products and many related subgroups are the rules that can be used flexibly.

URL Length

In 2015 Google [GaryIllyesfrom explained that URL length is not important for Google as long as it is under the HTTP limit of 2.083 characters. Google regarding the URL structure explained that it had no effect on the ranking. Master pages and category and sub-category pages are proportional to increasing organic search traffic. The URLs of these pages will be shorter. Therefore, search engine bots sometimes link shorter URLs with higher probability of ranking. However, this does not count among the conditions sought on e-commerce sites. In other words, the url structure may be long as the name or model of a long product, so you can ignore this rule. SEO was an indispensable rule for . Since many sites have been producing content under the title 2020 the requirement to search for this rule has been removed. John Mueller from Google addressed the problem in a YouTube video simply by saying “This is not a problem”. Mueller explained that HTML5 frequently uses more than one H1 header.

302 Redirects

302 temporary redirects did not switch Google PageRank to the target page and made 301 redirects the preferred option by SEO. However, at least since 2016, Google has stated that 302 redirects work in the same way as 301s and pass 100 percent of PageRank to the target page. However, SEO tools continue to warn sites about the presence of 302 redirects. There are absolutely reasons to choose 301s – for example, 301s do not want 302s while triggering deindexing. However, passing the connection authority is not one of them. As a result, this deserves a little more than a metric look.

Title Tag Length

Google usually shows 60 title tag characters on search results pages. For this reason, SEO tools often warn when headers are longer, but often e-commerce header tags don’t fit 60 characters. Many product names are longer and come before adding a brand signature to the end. Blog titles are also usually longer than 60 characters. The key is to add critical words that define the unique purpose of the page to the first 60 characters so that searchers can see it. This increases clicks and thus affects rankings. However, the title tag length alone is not important for organic search rankings.

Meta Description Length

The same applies to meta descriptions. Google shows a 920 pixel description in the search results no more than about 158 characters. This is the information that Google thinks is most relevant to the search query. Meta descriptions can affect a search decision to click on your input, although it doesn’t affect ratings. Google doesn’t always show custom meta descriptions. But often it is. Therefore, it is important to create meta descriptions that use targeted keywords and include a call to action. The key is to optimize the formula for keywords, not for length.

Internal Link Quantity

SEO usually warns tools against adding more than 100 internal links per page. However, if we give an example of e-commerce sites, it exceeds the number that Amazon links to the internal page 319 on the home page. Walmart contains a foreign 777 internal URL. Depending on the product catalog, you may have no choice but to link to more than 100 internal pages only in your title navigation. As long as it provides a positive customer experience, the number of pages in your internal link structure is more or less irrelevant.

Source link

admin

Related Posts

Google Lens: what it is, how it works and what are the ranking factors

Google Lens: what it is, how it works and what are the ranking factors

What is Black Hat SEO? – In practice with ricotta

What is Black Hat SEO? – In practice with ricotta

How to use H1, H2 and H3 for SEO

How to use H1, H2 and H3 for SEO

How to create links using Google Alerts

How to create links using Google Alerts

No Comment

Newsletter

Follow

Subscribe to notifications

Recent Posts

Categories

Meta

Archives