Should you use Facebook and Instagram stories for your business?

Should you use Facebook and Instagram stories for your business?

The production of content is a key condition for the success of a business on the web, regardless of its size: blog articles, social media posts, videos, photos, etc. More than ever, content is king on the internet. But among all these types of content, there are contents which we could qualify as ephemeral by their lifespan on the web: these are stories, which we find in particular on

Facebook

Facebook is a social network created in 2004 by Mark Zuckerberg. In the space of 10 years, it has become THE essential social network with more than 1.5 billion active users in the world, which is 1 / 5th of humanity. Become a real empire, Facebook now groups other social networks , like Instagram or WhatsApp, and is now a social network more and more present in the daily life of its users. Originator of opinion, Facebook is particularly courted by brands in search of popularity. Storytelling is a powerful tool that will allow you to take off your vi visibility on Facebook. & nbsp; Facebook: an issue for any web marketing strategy No single agency will tell you the opposite: when you are a business, you must be on Facebook! Indeed, Facebook can be such a vector of popularity that being there is an essential step in any communication strategy. Unless one can legitimately ask the question of the validity of these strategies and the relevance of the presence on Facebook for certain brands. Indeed, users search Facebook for two things: Get informed;
Have fun.

It is therefore vital to keep these two aspects in the communication strategies of brands on Facebook so as not to be off topic and ultimately not interest anyone. If all companies can, in absolute terms, be present on Facebook, it will however have to think carefully about the editorial line of the company. The company will also have to be aware of the need to plan an often significant advertising budget on Facebook or Facebook Ads . Facebook: take off your visibility gr storytelling The whole structure of a Facebook page is only focused on one goal: to tell a story. Unfortunately, most brands on Facebook only have strategy to publish information disconnected from each other, without any This is why the editorial strategy on Facebook is essential, an editorial strategy that you can develop using the techniques of storytelling ! Thanks to social storytelling, you will give your presence on Facebook a dimension unforgettable and you can finally establish your business as a must-have business.

& nbsp;

“>Facebook l e will decide, very soon on These stories, with a lifespan of 24 hours, are in a way snapshots allowing you to publish a highlight of your day, in short, an emotion that you want to share.
If in B2C, these are particularly used, they are generally neglected by B2B companies who see less interest in them: why share emotions when we are selling serious products? Because that your client, including in B2B, will not buy only for objective reasons: he will buy if his own emotions resonate with his potential provider. [InthisarticleIwillexplaintoyouwhyitisessentialtousestories<_ wwwstorytellingfr=”wwwstorytellingfr” lexique=”lexique” facebook=”facebook” class=”glossaryLink” data-cmtooltip=”

Face book is a social network created in 2004 by Mark Zuckerberg. In the space of 10 years, it has become THE essential social network with more than 1.5 billion active users in the world or 1 / 5th of humanity. Become a real empire, Facebook today brings together other social networks, such as Instagram or WhatsApp, and is now a social network increasingly present in the daily life of its users. Originator of opinion, Facebook is particularly courted by brands in search of popularity. Storytelling is a powerful tool that will allow you to boost your visibility on Facebook. & Nbsp; Facebook: an issue for any web marketing strategy No single agency will tell you the opposite: when you are a business, you must be on Facebook! Indeed, Facebook can be such a vector of popularity that being there is an essential step in any communication strategy. Unless one can legitimately ask the question of the validity of these strategies and the relevance of the presence on Facebook for certain brands. Indeed, users search Facebook for two things: Get informed;
Have fun.

It is therefore vital to keep these two aspects in the communication strategies of brands on Facebook so as not to be off topic and ultimately not interest anyone. If all companies can, in absolute terms, be present on Facebook, it will however have to think carefully about the editorial line of the company. The company will also have to be aware of the need to plan an often significant advertising budget on Facebook or Facebook Ads . Facebook: take off your visibility gr storytelling The whole structure of a Facebook page is only focused on one goal: to tell a story. Unfortunately, most brands on Facebook only have strategy to publish information disconnected from each other, without any This is why the editorial strategy on Facebook is essential, an editorial strategy that you can develop using the techniques of storytelling ! Thanks to social storytelling, you will give your presence on Facebook a dimension unforgettable and you can finally establish your business as a must-have business.

& nbsp;

“> Facebook and

The FOMO effect: kesako ?

What is the value of stories Indeed, there n “There is nothing more volatile than a community on social networks: this is what forces the company to consider a permanent workflow of content creation if it wants its community to remain engaged. By creating stories, it that is to say, content with a lifespan that does not exceed 24 hours, the objective is to create (provided your content is good, of course) what is called the FOMO effect: Fear Of Missing Out.
What is this? It is about the fear of missing brand content, as all the content produced arouses adhesion and emotion.
If every day I know that I will take pleasure in viewing content that will give me strong emotions, I will necessarily attach myself to the brand that produces them. CQFD.

Stories facebook and Instagram: watch out for authenticity!

However, to make good stories on

Facebook

Facebook is a social network created by Mark Zuckerberg in 2004. In the space of 10 years, it has become THE essential social network with more than 1.5 billion active users worldwide, which is 1 / 5th of humanity. Facebook has now become a real empire, and now brings together other social networks, such as Instagram and WhatsApp, and is now a social network that is increasingly present in the daily lives of its users. Courted by brands in search of popularity. Storytelling is a powerful tool that will allow you to boost your visibility on Facebook. & nbsp; Facebook: an issue for any web marketing strategy No single agency will tell you the opposite: when you is an enterprise ise, be on Facebook! Indeed, Facebook can be such a vector of popularity that being there is an essential step in any communication strategy. Unless one can legitimately ask the question of the validity of these strategies and the relevance of the presence on Facebook for certain brands. Indeed, users search Facebook for two things: Get informed;
Have fun.

It is therefore vital to keep these two aspects in the communication strategies of brands on Facebook so as not to be off topic and ultimately not interest anyone. If all companies can, in absolute terms, be present on Facebook, it will however have to think carefully about the editorial line of the company. The company will also have to be aware of the need to plan an often significant advertising budget on Facebook or Facebook Ads . Facebook: take off your visibility gr storytelling The whole structure of a Facebook page is only focused on one goal: to tell a story. Unfortunately, most brands on Facebook only have strategy to publish information disconnected from each other, without any This is why the editorial strategy on Facebook is essential, an editorial strategy that you can develop using the techniques of storytelling ! Thanks to social storytelling, you will give your presence on Facebook a dimension unforgettable and you can finally establish your business as a must-have business.

& nbsp;

“>Facebook and Which brings us to the question: what does it mean to be authentic on social networks and on the internet in general?
In my opinion, to be authentic on social networks, but also on your website or blog, you have to realize that internet users are not only looking for information. Beyond information, they seek above all to have fun by building relationships with people, and, through these people, brands. elsewhere the key to authenticity on the web: nobody will stick to your company, but to the people who make it up. And through these people, if you can preserve their spontaneity, your ent recovery will be valued.

Stories to promote your business

Once your stories have managed to generate buy-in and commitment, these can allow you, beyond the simple emotional relationship, to promote your business:

The objective here is clearly to take advantage of the emotional reach of this content to sell. Be careful, however, not to break the commitment of your community by offering only promotional content! These types of stories have to be rare to really have an effect. According to our experience with our clients, no more than one story in ten to keep your strategy effective.

Stories: a strategic issue for B2B companies

But do these stories really have an interest for companies d u B2B? Not only do they have an interest, but they also have a strategic stake.
It is time for companies to realize that the distinction between B2B and B2C is a completely artificial distinction. The only difference, finally, is a question of timing in decision-making: in B2B, it takes more time to go through the act of buying.
Nevertheless, beyond this temporality which requires
an even more solid content strategy the commercial relationship remains above all a question of P2P, that is to say from person to person , it doesn’t matter which networks they are on. And as a marketing agency, it is clear that 60% of our B2B business on social networks comes from

Facebook

Facebook is a social network created in 2004 by Mark Zuckerberg. In the space of 10 years, it has become THE essential social network with more than 1.5 billion active users In the world is 1 / 5th of humanity. Become a real empire, Facebook now brings together other social networks, such as Instagram or WhatsApp, and is now a social network increasingly present in the daily life of Its users, an opinion initiator, Facebook is particularly sought after by brands in search of popularity. Storytelling is a powerful tool that will allow you to boost your visibility on Facebook. & nbsp; Facebook: an issue for any web marketing strategy No single agency don’t you us will say the opposite: when you are a business, you have to be on Facebook! Indeed, Facebook can be such a vector of popularity that being there is an essential step in any communication strategy. Unless one can legitimately ask the question of the validity of these strategies and the relevance of the presence on Facebook for certain brands. Indeed, users search Facebook for two things: Get informed;
Have fun.

It is therefore vital to keep these two aspects in the communication strategies of brands on Facebook so as not to be off topic and ultimately not interest anyone. If all companies can, in absolute terms, be present on Facebook, it will however have to think carefully about the editorial line of the company. The company will also have to be aware of the need to plan an often significant advertising budget on Facebook or Facebook Ads . Facebook: take off your visibility gr storytelling The whole structure of a Facebook page is only focused on one goal: to tell a story. Unfortunately, most brands on Facebook only have strategy to publish information disconnected from each other, without any cohérence.C’est pour cette raison que la stratégie éditoriale sur Facebook est essentielle, stratégie éditoriale que vous pourrez élaborer grâce aux techniques du storytelling !Grâce au storytelling social, vous allez donner à votre présence sur Facebook une dimension inoubliable et vous pourrez enfin imposer votre entreprise comme une entreprise incontournable.

“>Facebook.

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