Remote Work: what social media data we had in recent weeks

Remote Work: what social media data we had in recent weeks

In this semi-period , work, like many everyday things in reality, found themselves somewhat turbulent. In anticipation of a “return to normal” that remains uncertain, other benchmarks are being built: in all these weeks we have observed many questions on the future of work, on how to manage the personal and professional sphere at home together, not to mention rest. These questions were found on webzine and other magazines or newspapers, as well as on social networks.


Since the beginning of the containment, we have also seen in #TT (trending topics) very regularly to almost always say telecommuting (#teletravail) on Twitter. Therefore, to take a step back, we wanted to conduct a small study on the representativeness and representation of the topic in particular on Twitter and Facebook, since these sources are the ones that together generate the largest number of citations and publications on the topic (more than 2/3).

What does this argument reveal about this period of confinement and what (healthy) reflections do you appreciate for the future? Do we plan ourselves better in our (full restoration of) work to date? If nothing can really say, we can at least observe to what extent the weight of social information echoes the situation and partially translates our relationship to work at this precise moment.

Telework: a topic that is not new but whose interest has been revealed and exploded with confinement

Volumes of mentions growing in the first half of 2020

  • 652.9K mentions
  • 2.2 M commitments 
  • 5.3 billion coverage
  • For authors 53.9K

As an indication on S2 2020 we therefore have a very strong variation compared to S2 2019, showing in particular:

  • 899.85% more mentions
  • 1162.19% more involvement
  • + 1M more coverage
  • For 888.33% more authors

Can we say that all peopl has adopted telework? Any? Obviously not! But the discussions suggest that in addition to the partial unemployment measures put in place, teleworking has given rise to discussions that suggest the form of mass adoption (following the government’s recommendations to better manage the health crisis), even if it is mainly about conversational tracks. And the latter have really exploded. The topic was therefore highlighted where previously it had little interest.

Telework, a transitory mode rather than an operating mode?

To compare compared to the previous period from S2 2019, if we could see an “unusual” peak of mentions between 2 and 16 December 2019 (big peak on 2/12), the period would have remained rather “flat”. On closer inspection, this is in line with the adoption of the latter during the strikes against pension reforms: 30% of employees would have used it in 2019 a share already on the increase since 2018 

It therefore seems that teleworking is therefore not really a way of working here, but rather a solution, support or technical reinforcement regarding the maintenance of the work, remotely.

 Subject of social data: volume of citations on teleworking

If the curve fell at the beginning of the 2020 to have minimum volumes before the month of March, we still note here that the first peaks (which we see in particular on 11, 13, 16/03 and 04/04) reveal rather a “reactive” mode on the argument as for the containment implemented on March 17th. Therefore, it does not seem to express here also a “fundamental trend”, in relation to any other reflection that would have accompanied its implementation within the companies.

The shape of the graph is interesting because we do not observe a gradual increase, leaving to think in action / reaction what it may seem of an organization of the latter a little bit ; “the day to the next day” for a portion of companies or organizations.

Without making a great conclusion about telework as a “fallback” solution (associated with a withdrawal from home, therefore from work), we can therefore clearly see that “we are going to telework” as a transitory solution but which is otherwise “anything but fashionable”. Was it finally, perhaps? This operating method must in fact last for a good number of companies until at least the next school year, or even after. It is in this sense that it entails more and more questions during its last weeks of adoption (security, management, social, legal, etc.), in a potentially more long-term logic (compared to

Finally, he therefore poses more general questions on the management of work (E) as a whole and in a logic of its own (that we prefer the term telework here, which in the end is a bit & # 39; reductive – for example e-health is not reduced to telemedicine): to this end it will be interesting to examine the topics covered by this topic on Facebook and Twitter a little further away. What we keep here for well, is that the subject clearly illustrates the “reaction to information” aspect that makes the flower in the buttonhole of social networks, in the immediate immediacy of contiguous movements.

Details on subjects and reactions related to telework in France

Themes related to telework in France on Facebook + Twitter

 Social listening: the themes of the topic tététravail on Facebook and Twitter

Are we talking about the same things on Twitter and Facebook? Overall, the main topics addressed around the topic of telework cover the same things, except for the fact that the aspect of everyday life associated with telework (school, outings, management of children, from the home office and from the family in a broad sense) is most strongly represented on Facebook.

On the Twitter side, the themes are a little less oriented on the “personal” aspects that can be associated with telework, to mention this more widely in the effectiveness of the crisis: the issue of working at home yes, but more widely integrated into the issue of the functioning of the company and also of the teams or collaborators.

The emojis that animate the theme of teleworking

The emojis used show an attitude, a certainty or an approach to teleworking and its related topics which can be very variable . In fact the alternation of smiling faces (giggles for the (good) functioning of teleworking and ironic mention of the “risks in teleworking” to cite examples), who cry (delicate management of teleworking such as with the setting in the place of the videoconference, the solitude it generates, the pro / personal cumulation, etc.) or to the doubtful expression, are equally present.

If these (faces) are more a reserve of “personal” expressions, the emoji type “index indicating” “computer” and “right arrow” are for example rather the approval of communications from different organizations and society. The index which points will have been used for example by the Ministry of Solidarity and Health, as well as by the Ministry of Labor (in particular for their communication on Facebook)

Another example that the computer will have been used in the communication of many brands (telephone operators, insurers, etc.) but also the media.

Finally, the homemade emoji has been used on this topic in several respects: in the context of official messages (protect yourself, protect others), home organization advice or performance related solutions of its landline, etc.

Details of influencers on Facebook and Twitter

The top 3 influencers that we rated on Twitter are the accounts that recorded the most commitments in the period (considering a minimum volume of 5 tweets). Excluding the “conventional” media, there are, more generally, very disparate volumes of tweets on the subject: accounts that tweet about the latter in a rather recurring way are otherwise rare. influential among the latter were @lemondefr, @le_Parisien, @Franceinfo and @BFMTV.

On the Facebook side, the most influential types of accounts are a bit more heterogeneous than Twitter.

Finally, the strong news mentioned in this post are collected in the following infographic.

 Social data: infographics on the topic of teleworking

Item produced with the assistance of Talkwalker tools


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