Optimize your WordPress blog for search engines
Installation and configuration
You must make sure that your site loads quickly. Find a decent web host and don’t save a few dollars a month on the plan you choose. Your web host will make a big difference in the loading speed of your website.
Your web host also affects site downtime and physical distance between servers and visitors, two factors that are factors of
Do not rely in particular on hosting comparison sites that are not always objective because they are funded by the affiliation and may be tempted to highlight the hosts that bring them the most.
Choose a theme optimized for search engines
Your theme is one of the most important choices you will make for your WordPress site. It determines the appearance and layout of your site, can provide new features and also plays a role in its SEO.
Your theme can affect the speed of your site. When you choose a theme, you will want to opt for one built according to SEO rules. These themes are often referred to as “SEO-friendly”.
What makes an SEO-friendly WordPress theme?
- Responsive design: content suitable for mobile phones can be more effective for those who watch on mobile.
- Lightweight: Avoid bloated themes with third-party plugins and scripts that you don’t need. They will slow down your website.
Avoid duplicate content. You need to choose which version to use https or http, www or without www. Otherwise we are faced with a common problem for website owners. It is the existence of duplicate content that had no idea they existed!
One of the first things to do when setting up a WordPress site is to make sure that you have specified well if you want to use the following elements as your own domain structure
- Remember, whatever version you choose, you can configure redirects from http to https and from the version without www to the www version so that each one is accessible.
- Add canonical tags so that Google knows which version to index.
If you want to install cloudflare as CDN, you prefer the www version. Otherwise, between the www vs non www version, it is more a matter of personal preference.
By default, WordPress creates permalinks or URL structures that are not very clean because they include dated. Prefer the shortest URLs possible.
Go to the Permalink settings and choose the second last option “Publication title”. Do not modify the permalinks of an existing site unless you know what to do in order not to lose your SEO.
Prefer permalinks like ndd.fr/nom-article!
Define your categories before uploading. Put each element into one category.
Google Search Console
Add your site to the WordPress search console!
Sitemaps are used by search engines such as Google, Bing and Yandex to acquire the hierarchy and structure of your WordPress site and to ensure better indexing.
Search engines can crawl your site without a Sitemap, but by creating this file, it also allows you to get more data about the reports on your site.
Use a Sitemap file. The SEO plug-ins below automatically set up the Sitemap file.
Submit your XML Sitemap file to Google Search Console so you can access additional data about the status of your WordPress site. Let’s say you already have a Google Search Console account, if not, take a look at this more detailed article on how to submit your site to Google.
In the Google Search Console, click “Sitemap” in the Crawl section then click “Add / Test Sitemap”. Enter the path to the Sitemap file you configured in the previous step and click “Submit”. It will show you how many pages / posts have been sent and how many are actually indexed. Google now automatically and regularly browses your Sitemap file.
You should install an SEO plug-in when using a WordPress site. This gives you control over optimizing what Google sees from your website. In terms of popularity, the free Yoast SEO plugins and the All-In-One SEO package are the first with their full optimization capabilities. Add the French SEOPress which is really very well done. There are many tutorials on configuring each of these plugins, follow them carefully.
The importance of the title
It is important to have the main keyword “focus” for which you want to rank in the blog post or in the page title tag.
For each page, position the keyword at the beginning of the title, if possible, as this will have a greater weight in the search engines.
Remember that Google has a 65-character display limit, so if you exceed this limit, it will be displayed with … at the end, which is not binding. Actually the title tags are limited by the number of pixels.
Remember that title tags not only affect SEO but also clickthrough rate (CTR).
does not play directly on your SEO but it can increase CTR, which is important.
A better written meta description can encourage the user to click on your message instead of the one that precedes or follows it in SERP. The higher your CTR, the more Google will judge your relevant data and rank you better.
So, in a way, meta descriptions can influence your positioning. But not in the traditional sense. You can define your meta description manually in the Yoast SEO plugin.
The number of characters is between 150 and 170 characters. Other than that, it may not be visible in SERPs. As for the title, the limit is for the pixels, the characters are a close approximation.
There are many. More and more web hosts are building their own cache plug-in. The best is WP Rocket, even here it is worth taking out your credit card and paying a few euros for a plugin that will optimize many things to speed up page loading.
Your pages and articles
Publishes articles or pages with structured texts. Google’s robot controls HTML header tags like H1, H2, H3, etc. to determine the relevance of your site’s content. Titanium is also used to divide the contents to facilitate the visitor’s reading.
In general, the best practice is to have only one H1 tag per page and therefore several H2. Additional headers may also include your keyword or semantic variations of your keyword.
Most WordPress themes, if properly encoded, will automatically assign the title of your page or article as Heading H1. It is therefore possible to assign headers H2, H3, H4, etc. on your page.
When you upload an image to your WordPress site, you must first have: Rename the Your File: Name your image files with words related to your content before uploading them. Always include dashes between words in image file names. Google reads files with dashes as single words.
- Include the keyword focus, if applicable, at least on the foreground image. We always name our featured image on our blog as our main keywords.
- Convert your file to the most appropriate image format
- Resize your image
- Lighten your image
Then, complete the ALT attribute. This is the alternative text that is applied to the images on your WordPress site. ALT tags are used by Google to verify the relevance of your image to the surrounding content. They are also used by screen readers for the blind. Fortunately, with WordPress, you don’t need to know any code to add the text of the ALT attribute, but just add them when uploading images to the media library or by clicking on an image in the visual editor.
If you have a blog, it’s to generate traffic. SEO remains one of the best options for attracting qualified traffic. When you have traffic, you can also monetize your blog or generate leads.