Since March 17, we know which brands won the hearts and the wallets of Belgians in 2019, during the Best Brands Awards. In the category Best Beauty Products Brand it is Nivea which wins. Serviceplan the communications agency behind Best Brands, explains why the brand is a deserved winner.
Many customers report having had positive and memorable experiences and maintain strong relationships with Nivea, which makes the brand the natural winner of the Best Beauty Products Brand award.
With a Best Product Score of 78.60, Nivea also reached 5th place in the Best Product Brand category and Outperforms All Competitors in the Cosmetics Category with the Highest Scores for Both the Share of Market and the Share of Soul.
The German brand of personal care products is distinguished by the fact that it focuses on aspects that go beyond its own products. For example, Nivea aims to generate 50% of its sales from products with an improved environmental impact, having implemented a product development process that assesses certified sustainable raw materials, the impact on water toxicology , the reduction in packaging materials obtained and the use of recycled materials. By 2025, the company also wants to drastically reduce its energy-related CO2 emissions and switch to a power supply 100 % renewable on all its sites. To help the company reduce its emissions, Nivea is developing specific reduction targets and planning detailed measures in the areas of packaging, transportation, business travel and suppliers of finished products.
In addition , Nivea is committed to improving the living conditions of socially disadvantaged families, which it achieves through corporate donation programs and social sponsorship through its brands. To ensure a lasting impact, the company favors quality over quantity and focuses on long-term projects with trusted local partners who will educate children and provide parents with means of action, thereby contributing overall to improving the well-being of these families.
Of course, sustainability is also an important aspect of business life and Nivea focuses mainly on increasing its ability to respond to change and establish a culture looking to the future. All of Nivea's ambitious commitments are designed to ensure that the brand focuses on the areas where the company has the most impact.
These commitments make Nivea a deserved winner of this year's Best Beauty Products Brand award
ABOUT BEST BRANDS
Serviceplan and GfK share the same passion: building strong brands. Efficient brands, both economically and emotionally. Thanks to a study carried out among 5,000 consumers, they established a ranking of “Best Brands”. Thus, 350 brands from 21 different business sectors were analyzed.
By studying the emotional and social relationships that consumers develop with your brand and the competition, your brand can increase the KPIs of existing customers, better understand the consumer behavior, increase customer acquisition / loyalty and shape future success.
Curious about the results of your brand? Contact via firstname.lastname@example.org .